课程: Creating a High Performance Culture
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Linking culture to purpose
- One critical thing you need to do is link your purpose to your culture. Your mission is your purpose. It explains why the organization exists and how it contributes to the world. The culture you build is an enabler of accomplishing your mission. High-performance cultures stand for something. The vision and mission represent an ideal or a goal that people can get behind. Sometimes, it's defined by your position relative to competitors or financial performance. Those are okay, but they don't drive culture. Powerful visions and missions describe what you do for customers. They can even be about the organization's contribution to society. Leaders need to explain how the culture they're building is linked to the mission they're trying to accomplish. They need to define this calling for the organization. Let's look at an example of how a vision and mission tie to a culture you're trying to build. For my firm, we're a…
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