课程: Consulting Foundations: Build Your Brand

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Evolving your brand

Evolving your brand

课程: Consulting Foundations: Build Your Brand

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Evolving your brand

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- Your brand is an asset. You invest in building it because you expect a payoff. Maybe you wanted a stronger lead pipeline, or you wanted to gain recognition as an expert in your field, or maybe you have a plan to build a business that you could eventually sell for a profit. So what if your brand isn't giving the results you'd hoped for, or you realize you want something different and your brand can't provide what you need? Just as you might put your money in growth stocks when you're investing for the long-term, and move your money to more conservative instruments as you approach retirement, you may adjust or even reinvent your brand as your career evolves. You developed your brand originally to serve a purpose, but maybe over time, your situation has changed. Your original market has dried up, or your interests have expanded, or maybe your goals are different, you've launched your own firm, or you want to help a particular group of people. The great thing about consulting brands is…

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