课程: Connecting Thought Leadership to Sales and Lead Generation
Introducing Dani Buckley
课程: Connecting Thought Leadership to Sales and Lead Generation
Introducing Dani Buckley
- [Narrator] This is an audio course. Thank you for listening. (gentle upbeat music) - [Instructor] Let's talk about the intersection of sales and thought leadership. In most B2B organizations, one of your primary lines of communication with customers and clients, well it's your sales team. But often sales is focused on closing today's sales opportunity. How can you equip sales to be talking about your org's insights that will lead to future opportunities? Today, I sit down with Dani Buckley. She's the VP and general manager of LeadG2. And as you'll hear, she's a salesperson at heart, she's got her eye on the numbers, and she relies on thought leadership to help grow the business long-term. We'll explore how she makes it work.
内容
-
-
Introducing Dani Buckley52 秒
-
Lead generation and thought leadership4 分钟 24 秒
-
(已锁定)
The secret to inbound thought leadership3 分钟 24 秒
-
(已锁定)
Targeting sales by persona2 分钟 8 秒
-
(已锁定)
What does success look like?2 分钟 33 秒
-
(已锁定)
The sales wish list2 分钟 24 秒
-
(已锁定)
Accessibility and assessibility4 分钟 4 秒
-