课程详情
Explore the common pitfalls and mistakes that many companies encounter when conducting market research. Learn how biases, assumptions, and methodological errors can impact outcomes, and gain insights from real-world case studies to improve your market research practice and get better results that you can rely on to make business decisions. Instructor Sarah Weise covers common issues associated with research planning, recruiting, incentives, sampling, competitive benchmarking, survey and interview design, data analysis, and more.
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