课程: Common Mistakes Companies Make in Market Research

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Navigating research analysis pitfalls

Navigating research analysis pitfalls

课程: Common Mistakes Companies Make in Market Research

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Navigating research analysis pitfalls

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- [Instructor] Once your data is collected, it's time to dive into analysis, but watch out. This is where things can go spectacularly wrong if you're not careful. Overgeneralization, over-indexing, and confirmation bias are three common pitfalls to avoid. Let's talk about each. Overgeneralization occurs when findings from a specific segment are assumed to apply universally. Over-indexing on a particular study means you put too much emphasis on that study without checking other sources or verifying with more follow on research. Confirmation bias is when you only see data that backs up what you already believe. Remember Motorola's Razor flip phone back in the early 2000s, I'm probably dating myself, but I definitely had a pink Razor in college. It was all the rage. The Razor quickly gained popularity for its sleek design, its ultra thin profile. It had this beautiful metallic finish and that resonated strongly with a niche audience that valued aesthetics and brand status. Motorola's…

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