课程: Business Innovation Foundations
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Understanding the benefits of customer interviews
课程: Business Innovation Foundations
Understanding the benefits of customer interviews
- All successful innovations solve important problems customers have. All of them. So the single most important thing you can do when you're getting started with thinking innovatively is to understand your customers really well. And to develop this understanding continuously throughout your innovation journey. It's very common to assume we understand everything we need about our customers when we first get started. Let me tell you about a time when an innovative solution seemed obvious, but we were missing critical facts about our customer. Years ago, I worked with a team who wanted to simplify organizing field trips for grade school teachers. Collecting permission slips from families was difficult, and they knew they could remove this headache for teachers. But the team decided to talk to the customers before they built anything. From their conversations, they learned that field trips weren't really that frequent, and…
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