课程: Business Innovation Foundations

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Testing your assumptions: An intergalactic example

Testing your assumptions: An intergalactic example

课程: Business Innovation Foundations

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Testing your assumptions: An intergalactic example

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- Ask, show, offer and deliver are the four primary methods to use before we've invested in building anything. And they represent four ways of interacting with customers or potential customers to learn about where we're right and wrong. Let's put these into practice and have some fun. Say you're trying to cater to space aliens who are looking to outfit their spaceship. I like using this example because no one has ever met an alien so we really have no idea what they're like. It forces us to be a little bit more scientific. When your customer's from a different galaxy, you can't just guess. Since we know nothing about aliens, we might deploy the ask method and get them talking about when they tried to outfit their spaceship in the past. What do they struggle with? From this ask method, we learn that straight back furniture doesn't fit well against the curved walls of spaceships and furniture delivery is a pain since they don't…

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