1. 全部领域
  2. Business
  3. Marketing
  4. Enterprise Marketing
Building a Winning Enterprise Marketing Strategy 预览

Building a Winning Enterprise Marketing Strategy

讲师: Marta Dapena-Baron和Madecraft 237 位用户赞了
时长: 1 小时 50 分钟 技能水平: 初级 发布日期: 2020/4/15

开始一个月试用 购买团队方案

课程详情

Marketing strategies are never straightforward, making it difficult for leaders to proceed with confidence and authority. In this course, listeners can learn the six key choices global brands need to make for a battle-ready marketing strategy that wins customers and grows the business. Marta Dapena-Baron, a former Fortune 500 marketing VP, shares how to decide between acquiring or retaining customers and four amazing strategies for go-to-market. Additionally, listeners can learn how to change their customer beliefs and behaviors and how to manage and develop key marketing benchmarks.



This audio-only course was created by Madecraft. We are pleased to host this content in our library.

您将获得的技能

获取证书，展示成果

分享学到的内容，成为理想行业的达人，获取证书，展示您在课程中所学的知识。

证书范例

结业证书

  • 在领英档案中的“资格认证”版块下展示

  • 下载或打印为 PDF，与他人分享

  • 以图片形式在线分享，展现您的技能

了解讲师

学员评价

4.5 分，最高 5 分

103 条评分
  • 5 星
    当前数据: 76 74%
  • 4 星
    当前数据: 16 16%
  • 3 星
    当前数据: 5 5%
  • 2 星
    当前数据: 2 2%
  • 1 星
    当前数据: 4 4%
  • Dhrumil Sorathia Dhrumil Sorathia

    Dhrumil Sorathia

    Healthcare CEO | Apollo Hospitals | GE HealthCare | J & J | Novartis | Roche | Created $1 billion business I Executive Leadership I India's top 10…

    5/5 2022年4月30日
    Great concise, crisp and beautifully explained refresher course on Winning Enterprise Marketing Strategy and the BIG picture strategy for hyper growth. Really liked this course along with relevant examples of large global successful / failed brands across segments like B2B, B2C, etc
    有帮助 · 举报
  • Eugene Barlaz Eugene Barlaz

    Eugene Barlaz

    Global Product Manager / Venture Catalyst /Start-Up Whisperer / Data Driven /Intellectually Curious/ Strategic Planning / Board Advisor /Helps Others…

    4/5 2022年1月11日
    The course was comprehensive and solid. Audio only so it missed some opportunities to share examples of certain items such as Customer Journey Mapping. The only reason I didn't rate it a 5/5 was the shortened metrics component, either cover it well or recommend another course to address it but a 5 minute afterthought made no sense.
    有帮助 · 举报
  • Kunle Osinoiki Kunle Osinoiki

    Kunle Osinoiki

    Marketing and Sales Consultant | Real Estate Consultant| Content Writing | Biography Writer | Customer Service Professional | Business Development…

    5/5 2021年11月24日
    yes
    有帮助 · 举报

内容

课程内容

  • 边学边练 1 个练习文件
  • 知识测验 7 个测验
  • 随时随地学习 可在平板电脑和手机上访问
  • 了解最新知识 继续教育单元

相似课程

下载课程

使用 iOS 或安卓版领英学习 APP，即可在移动设备上离线观看课程。

去 App Store 下载 去 Google Play 下载