课程: Brand and Community Building Using Social Audio

Benefits of using social audio

课程: Brand and Community Building Using Social Audio

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Benefits of using social audio

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- Imagine you can build credibility by having meaningful in-depth conversations with your voice alone. Visual biases are lessened with social audio because there is no video. Expensive camera equipment is not required. You just need a smartphone. This makes social audio a lower cost option with an easier barrier to entry to start and build your brand, as well as your community with ease. In the past couple of years, I personally have purchased most books from authors that I've heard speak on social audio. I met coaches from various industries that I hired and consulted with. I started watching K-dramas, TV shows made in South Korea because of social audio, and I learned how it can help my mental health from a licensed therapist. I've been interviewed on podcasts because the host heard me speak in various live social audio rooms, and I met my son's math tutor through social audio as well. I felt belonging to communities that uplifted me and learned so much about different countries and cultures all because of social audio without the worry of what I look like or if my surroundings are presentable. After all, I am a working mom of a very busy family. I'm able to join any live room where I could learn, network or be entertained while networking. With no visual distractions, I have the flexibility of connecting with people in different time zones. I can hop into a live room at 6:00 AM in the morning while I'm getting ready for the day, and at the same time, a connection on the other side of the world is just finishing up their day. Being able to communicate in real time with people in different time zones can help broaden your network. Now with voice chats, content can be evergreen. I can start a conversation and have people listening and adding their perspectives months after it started. I can listen to other people's chats and I can add to them any time at my convenience. The flexibility of voice chats helps with your personal brand visibility and furthers your connections as you have the power to dictate when you want to listen, add or even start your own conversation thread. The advantage of voice chats over video content is that styles, trends, quality of video, and ways of conveying visual messages will always change, and older videos will look outdated. But communication with voice alone never goes out of style. When you find a social audio app that works for you and explore what you would prefer, whether it be live rooms, voice chats, or both, your world will open up to so many possibilities.

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