课程详情
In this course, learn the key concepts and principles of business to business (B2B) marketing. Marketing expert Dina Shapiro explains what defines a B2B marketer, and how this type of marketing differs from business to consumer (B2C) marketing. Dina covers key concepts like: How to develop a comprehensive B2B acquisition plan, how to successfully leverage customer relationship management (CRM) processes, and how to effectively engage and connect with your customers.
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Sergey Mokeev
Sergey Mokeev
Senior Digital Marketing Expert in FinTech, IT & eCommerce | I help businesses achieve 5x ROI with Performance Marketing & Customer Acquisition |…
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Walt Matzke
Walt Matzke
Marketing & Branding Lead | Driving Creative Solutions & Sustainable Growth at Container Centralen
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