课程: Adapt and Thrive: Change Management Skills Every Project Manager Needs

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The role of leadership in change management

The role of leadership in change management

课程: Adapt and Thrive: Change Management Skills Every Project Manager Needs

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The role of leadership in change management

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- Think about Blockbuster. It was once the world's largest video rental company. Despite having the opportunity to buy Netflix early on, it's leader chose to stick to their own model. Fast forward a few years and Netflix is now a global streaming powerhouse. While Blockbuster is a case study on what not to do. Leadership decisions can either propel your company to the future or anchor it to its past. In this video, we will focus on the role that leadership plays in managing change successfully. In an ever-changing business landscape, leadership isn't just about steering the ship. It's about knowing when to adjust the sails. Imagine you are in the automotive industry and the company decides to move from combustion engines to electric vehicles. This isn't just a shift in technology, it's a revolution that needs active leadership. A leader must not only outline the new vision, but also act as the cultural architect, ensuring that every employee understands and commits to this new…

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