课程: Adapt and Thrive: Change Management Skills Every Project Manager Needs

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Benefits: The key to obtaining buy-in from stakeholders

Benefits: The key to obtaining buy-in from stakeholders

- When we think of successful change management, we often get trapped in deadlines, budgets, and scopes. While these are important, the real success of a change initiative lies in its benefits. Forget about mere outputs, let's talk about outcomes. When you focus on outcomes, you will see increased customer satisfaction and enhanced employee morale. Take for example, Procter and Gamble's Ambition 2030 plan. The consumer goods giant has committed to fully recyclable or reusable packaging and 100% renewable energy by 2030. This isn't just a project from P&G, it's a transformation. Their benefits aren't measured just in saved dollars, but in becoming a force for good and a force for growth. To bring benefits like this to the forefront, start by creating a benefits card. This is a comprehensive checklist that helps you outline the potential outcomes of your project. But don't do this in a vacuum. Engage with your key stakeholders and use a benefit card as a conversation tool. For instance,…

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