课程: A Marketer's Guide to Cross-Departmental Collaboration

今天就学习课程吧！

今天就开通帐号，24,700 门业界名师课程任您挑！

Demystifying the marketing department

Demystifying the marketing department

课程: A Marketer's Guide to Cross-Departmental Collaboration

开始一个月试用 购买团队方案

Demystifying the marketing department

“

- Look, you know that every department in the organization plays a very special role, but for me, marketing is one of the most important. It's the team that brings in new leads, they engage with existing customers, they set the tone for what the brand is. Heck, they set up what the brand is, period. Marketing is the one that might be flashy and out there, but it's also the reason why people stay sometimes. Marketing helps drive sales, and that sales, like it or not, is the lifeblood of the organization. One obstacle you might run into is that people don't really understand what marketing is, and hey, that's okay, maybe it's outside of their normal realm of expertise, and it's up to you to be able to educate them. Marketing is a key function in the organization that brings in leads, drive sales, and engages with existing customers, thus causing more sales and the business to grow and do better and better. You need to ensure that they understand the tangible value that marketing has and…

内容