Sr. Customer Lifecycle Marketing Manager

Planview has one mission: to build the future of connected work, from ideas to impact.

As the global leader in work and resource management, Planview helps organizations accelerate the achievement of what matters most, supporting our customers from need to speed, from passion to progress, and from overhead to optimization. We provide the industry’s most comprehensive solutions designed for strategic planning, portfolio and resource management, Lean and Agile delivery, product portfolio management, capability, and technology management (enterprise architecture), innovation management, and collaborative work and project management. Our connected platform of solutions underpins the business and digital transformations of more than 4,500 customers globally, including 59 of the Fortune 100.

At Planview, our people connections drive our innovation and success. Our global team of 1400+ work remotely and across our offices including Austin, Vancouver, Hod Hasharon, Bangalore, Sydney, and Stockholm. We’re proud of our world-class, connected culture built on our shared values, that supports our teams to be successful from anywhere.

Learn more about our portfolio at planview.com, and connect with us on LinkedIn, Instagram, and X.

The Opportunity

We are seeking an experienced Sr. Customer Lifecycle Marketing Manager to join Planview’s Customer Marketing team. In this role, you will be responsible for developing and executing comprehensive lifecycle marketing strategies that increase customer engagement, product adoption and retention. You will leverage data-driven insights to create targeted campaigns that effectively nurture and inform our customer base throughout the entire customer lifecycle.

What You'll Do

• Strategy Development: Design and implement customer lifecycle marketing strategies that align with overall business goals to drive customer engagement, product adoption, retention, and revenue growth.
• Data Analysis: Analyze customer behavior, segmentation, and campaign performance metrics to identify opportunities for improvement and inform marketing strategies.
• Collaboration: Work closely with Retention Marketers to ensure a personalized approach to customer engagement.
• Cross-Functional: Liaison with other departments across the organization such as Customer Support, Professional Services, Sales, Renewals. As well as other areas of Planview’s Marketing department such as Product Marketing, to build and manage a comprehensive approach to customer lifecycle marketing.
• Content Evaluation: Review messaging and content from the Retention Marketing team and provide feedback and guidance to ensure brand continuity, audience relevancy and accuracy of our customer communications.
• Customer Journey Mapping: Develop and maintain customer journey maps to identify touchpoints and optimize the customer experience at each stage of the lifecycle.
• Testing and Optimization: Conduct A/B testing and other experiments to optimize campaigns and improve key performance indicators.
• Reporting: Prepare regular reports on campaign performance, insights, and recommendations for stakeholders.
• Mentorship: Provide guidance and mentorship to junior team members, fostering a culture of learning and collaboration.

What You'll Bring

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• 5+ years of experience in customer lifecycle marketing or similar field
• Strong analytical skills with experience in data-driven marketing strategies and tools (e.g., Salesforce, Marketo, Gainsight, Pendo, PowerBI)
• Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proven track record of successful campaign management and optimization.
• Familiarity with customer journey mapping and segmentation strategies.
• Creative thinker with a strong understanding of customer needs and behavior.

Benefits at Planview

At Planview, you’ll join our global team and culture which reflects the vibrant communities in which our employees live and work. To support you at Planview, you will enjoy:

• Unplugged Days: 4 company-wide paid days off per year to recharge and relax.
• Generous PTO offerings (region dependent).
• Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support.
• Paid time to volunteer through Planview’s Force for Good Week.
• Employee Referral bonus program.
• Weekly office lunches for hybrid team members and social events.
• Flexible work hours/environment.

Now is a great time to join our team. If you are looking for a place to grow your career, innovate with best-in-class solutions, and build the future of connected work, Planview is the right place for you!

Equal Employment Opportunity at Planview

Planview is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or Veteran status. As part of our efforts to build a diverse workforce, we encourage applications from Indigenous, Black, and other racialized communities, 2SLGBTQIA+ communities, people with neurodivergence, immigrants, people with disabilities, and other equity deserving groups. In addition to building a diverse workforce, we are committed to fostering an inclusive and accessible experience.

Reasonable accommodations for the interview process can be requested by emailing [email protected].