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Here's how you can convey GIS data to non-technical stakeholders with ease.

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Geographic Information Systems (GIS) are powerful tools for visualizing and analyzing spatial data. However, presenting this information to stakeholders who may not have a technical background can be challenging. The key is to translate the complexity of GIS into clear, actionable insights. To do this effectively, it's crucial to understand both the capabilities of GIS and the needs of your audience. By focusing on simplicity and relevance, you can ensure that your message is not only heard but also understood and appreciated by those who need it most.

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TJ Houle

VP at UDC

1 Visual Aids

Visual aids are your strongest ally when explaining GIS data. Maps, charts, and infographics can convey complex spatial relationships much more effectively than words alone. When you present GIS data, choose colors and symbols that are easy to differentiate and ensure that your visuals are not cluttered. Highlight key information and use simple labels. Remember, the goal is to make the data accessible, so avoid using too many technical terms in your visual aids and always provide context so that your audience can understand the relevance of the data to their interests or concerns.

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TJ Houle

VP at UDC
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GIS is all about visualization- there are so many ways to leverage geospatial data to tell stories. Think outside of the box - traditional methods such as maps have become transformational dashboards and interactive applications. Rather than put together a map, why not provide a simple viewing application that people can explore and derive value from after your conversation is over? Leverage alternative techniques such as Esri's Story Maps to embed your data directly into dynamic presentations and share it with your stakeholders.

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2 Simplify Data

The power of GIS often lies in its ability to handle large and complex datasets. However, when presenting to non-technical stakeholders, it's important to distill this information down to the most relevant points. Prioritize the data that directly impacts decision-making or illustrates the most significant trends. Use clear and concise language to describe your findings, and consider using analogies or stories to help stakeholders relate to the data. Simplifying doesn't mean omitting; it means focusing on what truly matters to your audience.

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3 Interactive Elements

Incorporating interactive elements into your presentation can greatly enhance understanding and engagement. Utilize GIS software to create interactive maps that allow stakeholders to explore data at their own pace. This hands-on approach can make complex spatial relationships more tangible. Provide a brief tutorial on how to use the interactive elements, ensuring that everyone feels comfortable engaging with the tool. Interactive elements empower stakeholders to ask questions and discover insights for themselves, which can lead to a deeper appreciation of the GIS data's value.

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4 Tailored Narratives

Creating a narrative around your GIS data can make it more relatable and memorable for non-technical stakeholders. Craft a story that connects the data points in a way that aligns with your audience's interests or concerns. Use clear milestones or events as anchors for your narrative, and avoid jargon that might confuse or alienate your audience. A well-told story not only conveys information but also evokes emotions, making the data more impactful and likely to spur action.

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Risty Khoirunisa

PhD Student, Researcher, Geospatial Analyst, Geographer
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For creating this kind of story, you could create interactive maps like Story Maps from Esri, or timelapse for certain period times. Another way, you could also use a type of maps such as Jackson Pollock maps to tell the narratives in unique ways.

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5 Feedback Loop

Establishing a feedback loop is essential for ensuring that your message is resonating with non-technical stakeholders. After presenting GIS data, actively seek out questions and concerns from your audience. This not only clarifies any misunderstandings but also provides valuable insights into which aspects of the data are most important to them. Use this feedback to refine future presentations, creating a cycle of continuous improvement and deeper engagement with your GIS data.

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6 Empowerment Focus

Ultimately, the goal of conveying GIS data to non-technical stakeholders is to empower them to make informed decisions. Frame your presentation in a way that highlights how the data can be used to solve problems or seize opportunities. Encourage stakeholders to think about the implications of the data for their own roles and responsibilities. By focusing on empowerment, you transform the GIS data from an abstract concept into a practical tool that stakeholders can wield with confidence.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Risty Khoirunisa

PhD Student, Researcher, Geospatial Analyst, Geographer
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For me, I would limit the mapping elements and consider the importance one such as data sources, clear legends and the use of appropriate symbols. I would remove the not-so important map components such as north arrows, coordinate system, scales or grids for non-GIS users.

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Here's how you can convey GIS data to non-technical stakeholders with ease.

1

2

3

4

5

6

7

1 Visual Aids

2 Simplify Data

3 Interactive Elements

4 Tailored Narratives

5 Feedback Loop

6 Empowerment Focus

7 Here’s what else to consider

Geographic Information Systems (GIS)

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Here's how you can convey GIS data to non-technical stakeholders with ease.

1

2

3

4

5

6

7

1 Visual Aids

2 Simplify Data

3 Interactive Elements

4 Tailored Narratives

5 Feedback Loop

6 Empowerment Focus

7 Here’s what else to consider

Geographic Information Systems (GIS)

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