RaceTrac Company Overview
Job Description:
The Manager, Loyalty & Experience will lead and optimize our Gulf Pay loyalty and mobile payment program. The ideal candidate will develop, manage, and enhance initiatives designed to drive customer retention, engagement, and advocacy. This role requires a blend of strategic thinking, data analysis, and a deep understanding of customer behavior to build and execute a comprehensive loyalty strategy.
Responsibilities
#Gulf
All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
Job Description:
The Manager, Loyalty & Experience will lead and optimize our Gulf Pay loyalty and mobile payment program. The ideal candidate will develop, manage, and enhance initiatives designed to drive customer retention, engagement, and advocacy. This role requires a blend of strategic thinking, data analysis, and a deep understanding of customer behavior to build and execute a comprehensive loyalty strategy.
Responsibilities
- Develop and execute initiatives to support the loyalty strategy and deliver against revenue and profit projections
- Continually refine programmatic elements & experiences to optimize and drive incremental revenue growth through higher member engagement
- Develop a strong understanding of loyalty members using data from a variety of sources and use data to paint a clear picture of program performance, member behavior, and opportunities to grow incremental revenue
- Lead daily operations and partner with 3rd party vendor, payment partners, customer service and field team to ensure product and program is meeting desired needs and outcomes
- Track and analyze key performance indicators to help identify areas of improvement
- Work closely with creative and content to develop various campaigns throughout the year
- Identify effectiveness and impact of campaigns through tracking and analysis, and optimize accordingly
- Work closely with cross-functional teams to provide thought leadership on program and identify opportunities to drive and support company initiatives
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- 5+ years of experience in Loyalty or Strategy with experience designing and deploying a complex, multi-channel loyalty program (ideally, both acquisition and retention-focused). Program design utilizing a variety of messages, incentives, rewards, and products to establish and enhance purchase and visits over time. These programs should include multi-channel tools for building and driving engagement and loyalty, supported by the most sophisticated segmentation, analytics, and marketing
- Exhibit strong analytical abilities for synthesizing complex data and translating data into a compelling story and measurable business case
- Proven success in developing marketing plans and campaigns
- Excellent written and verbal communication skills
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
#Gulf
All qualified applicants will receive consideration for employment with RaceTrac without regard to their race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
-
职位级别
中高级 -
职位性质
全职 -
职能类别
业务开发和销售 -
所属行业
零售业
找人内推，获得Gulf Oil面试的机会可以提高 2 倍
找找认识的领英会员美国 马萨诸塞州 弗雷明翰有新的体验经理职位时接收通知。
登录帐号，即可创建职位订阅相似搜索
查看协作文章
我们将以全新的方式解锁社区知识。专家直接在借助人工智能撰写的文章中添加见解。
查看更多