Associate Integrated Marketing Manager - Hennessy Prestige

Mo?t Hennessy, the Wines and Spirits Division of LVMH, regroups twenty-five Maisons, many of which have been around for centuries, while others are just starting their journey. Our vision is to lead the future of luxury Wines and Spirits from nature to communities.

Located in the most prestigious terroirs around the world, we have unique savoir-faire from winemaking to art de vivre, hospitality, and brick-and-clicks retail management to craft exceptional experiences for consumers. For many years, with the ambition to pass on a better world to future generations, we have been committed to the Living Soils Living Together program structured around four key commitments: Regenerating our Soils, Mitigating our Climate Impact, Engaging society, and Empowering our People.

Mo?t Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Mo?t Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally.

The Associate Integrated Marketing Manager, Prestige works with Sr. Director, Hennessy Prestige to bring the Hennessy Prestige strategy to life across programs/partnerships. The role is expected to find opportunities to collaborate across Brand Team focused areas (including but not limited to – Maison, Commercial, Field & Trade Marketing, TEA, Private Client etc.) and Consumer Engagement focused areas (including but not limited – Paid/Owned/Earned/Experiential). The role is intended to be a connector of teams and people across the organization. This candidate must be fluent in Chinese.

JOB RESPONSIBILITIES

Brand & Program Support

• Support brand team in development of brand strategy, programming, and key performance indicators
• Develop deep understanding of brand business, operations, and commercial approach/needs
• Aide in development and management of brand presentations and key documents
• Support in cross-organization communication of brand programs, trade marketing timelines, and relevant updates
• On going tracking of key performance indicators and program results throughout the program
• Program recaps, return on investment, and recommendation for next iteration as needed

Brand & CE Liaison

• Act as the bridge between the Hennessy brand team and Consumer Engagement team ensuring harmony, consistency, and alignment with brand codes
• Lead brand program kick off providing CE team all relevant and necessary information
• Continue program/project momentum with constant communication across teams providing key updates where applicable
• Collaborate with CE team to understand CE timelines, expectations and channel specific strategies/execution

Project Management & IAT

• Lead IAT process with interagency team including but not limited to – briefing, meeting management (facilitating, agendas, recapping, etc), status and timeline management
• Lead internal presentation and meeting management with key partners (i.e. SVP, Commercial, Maison, etc)
• Collaborate with CE team on presentation development and lead all input of brand information/strategy into final presentations
• Program leads for HNY Masterbrand initiatives (i.e. Roadshows, Experiential Retail Meetings, Distributor Conf., etc.)
• Handle program budgets, ensuring compliance with accounting policies

Experiential

• Support brand and CE & Private Client teams in driving breakthrough, innovative and memorable activations
• Lead brand ad hoc (non-program) event, partnerships and sponsorships, using brand lens to evaluate opportunities
• Assist activation development as needed determined by brand/CE leads

PROFILE

Education

• Bachelor’s degree required; MBA a plus

Professional Experience

• 4+ years of luxury marketing experience, preferably in an agency, brand or entertainment role
• Experience in the U.S. wines and spirits 3-tier system preferred

Skills & Experience

• Highly effective written and spoken communicator; comfortable presenting in large groups
• Authority in Microsoft Suite; is a thoughtful storyteller via PowerPoint & can organize details via Excel
• Detail oriented with strong skills in project and timeline management; can handle large, complex tasks proactively and autonomously
• Outstanding knowledge and pulse on cultural trends; Excellent understanding of PR
• “Can do” demeanor – willing to jump into big, culture-defining projects - and equally determined to handle project budgets
• Maintain a flexible and adaptable mentality by continually evaluating, revising, & responding with agility to meet constantly changing business needs, & perform other functions & duties as assigned.

Personal & Interpersonal Skills

• Excited and flexible to domestic and international travel
• Passionate user and consumer of social media
• Strong multi-tasker and able to shift gears quickly
• Creative while action
• Passionate about encouraging a healthy and positive team dynamic

External applicants must be currently authorized to work in the United States on a full-time basis.

Mo?t Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Mo?t Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.