Google Ads Manager

About Us

At 411 Locals we specialize in helping small businesses grow through digital marketing solutions. Our mission is to simplify digital marketing for SMBs, enabling them to focus on running their businesses while we deliver real, measurable results. We are committed to creating a positive and trusted brand that truly supports the entrepreneurial spirit.

We are seeking a results-driven Google Ads Manager with a proven track record of managing successful large-scale Google Ads campaigns across search and display that align with business objectives.

Function

The Google Ads Manager is responsible for developing, implementing, and optimizing search campaigns on the Google Ads platform. This role requires a strategic thinker with a deep understanding of Google Ads, strong analytical skills, and the ability to lead a team of specialists.

Minimum Requirements

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• 6+ years of experience in digital marketing, with a strong focus on Google Ads management.
• Proven track record of successfully managing large-scale Google Ads campaigns across search and display.
• Proven track record managing campaigns for US SMB (home service industry) clients is a plus
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Proficiency in Google Ads, Google Analytics, and other relevant marketing tools.
• Experience in budget management and financial analysis.

Desired Attributes

• Strategic thinker with a results-oriented mindset.
• Detail-oriented and organized, with the ability to manage multiple campaigns simultaneously.
• Passionate about digital marketing and committed to continuous learning and improvement.
• Strong problem-solving skills and the ability to think critically under pressure.

Key Responsibilities

• Develop and execute comprehensive Google Ads strategies to achieve business goals and maximize ROI.
• Manage and optimize search and display campaigns, ensuring alignment with overall marketing strategies.
• Lead a team of keyword and campaign strategists, as well as landing page optimization specialists, providing guidance and support to enhance their performance.
• Conduct thorough keyword research and competitive analysis to identify opportunities for growth.
• Monitor campaign performance metrics, analyze data, and provide actionable insights for continuous improvement.
• Collaborate with the PPC Department Manager and other platform-specific leads to ensure cohesive campaign execution.
• Prepare and present regular performance reports to senior leadership, highlighting key metrics, insights, and recommendations.
• Stay updated on industry trends, Google Ads features, and best practices to maintain a competitive edge.
• Manage the Google Ads budget, ensuring efficient allocation of resources and maximizing campaign effectiveness.

Why Join Us

• Impact-Driven Culture: Work in an environment that values execution, accountability, and tangible results.
• Grow with Us: Take ownership of your role, innovate, and contribute to a fast-evolving company.

Work Conditions & Compensation

• Remote position working from home.
• Base salary with performance-based incentives (contract/full-time)
• Bring your own device

Our Core Values

Get Stuff Done, Deliver Results, Own It!

Directly Communicate, Fiercely Collaborate.

Innovate Always and in All Ways.

Domain Experts, Company Experts.

Growth: Customers, Company, People.

We are committed to fostering the growth and development of our employees. We provide clear career paths and advancement opportunities for both non-sales and sales roles. We believe in recognizing and rewarding exceptional performance and dedication.

To apply, please submit your resume outlining your relevant experience. We look forward to reviewing your application!

Note: Only shortlisted candidates will be contacted for further evaluation.