Director, CRM & Loyalty

Job Description

Join Pizza Hut as the Director of CRM & Loyalty and be the secret ingredient in our recipe for customer loyalty and digital innovation! This role is critical to driving customer growth with our existing customer base, delivering breakthrough ideas, data-driven insights, and an overall strategy to drive frequency and retention with Pizza Hut customers. This role will navigate a matrixed organization, influencing and partnering with peers across the organization, including Yum. They will work closely with franchisees and other leaders to deliver innovation that will leverage our large customer base to fuel growth in the system.

Key Responsibilities:

• CRM Strategy: Develop a comprehensive CRM strategy focused on customer lifecycle management – loyalty, acquisition, frequency driving, and retention. Lead the Martech Operations team in executing this strategy.
• Customer Ownership: Act as the voice of the customer within marketing and cross-functional collaboration sessions. Work closely with Data & Analytics to define segments and monitor progress.
• Innovation: Identify ways to automate winning initiatives and journeys, set a roadmap for AI-driven personalization, and enhance the Hut Rewards loyalty program.
• Digital Activation: Drive the execution of digital activation moments throughout the year, including sports sponsorships and bespoke events.
• Collaboration: Work closely with the Digital & Technology organization and Martech Operations team to ensure optimal customer experience. Set the standard for global excellence and coach international markets.
  
  

Required Qualifications:

• You will be required to attend the Plano, TX office 3 days a week on Tuesday, Wednesday and Thursday.
• 10+ years of loyalty and CRM experience driving execution and strategy.
• An entrepreneurial spirit, excited and energized about transformational growth and breakthrough ideas.
• Ability to identify business value and create compelling business cases for new initiatives.
• Strong communication skills to convey complex ideas clearly and concisely.
• Ability to work collaboratively and independently to build and set strategy.
• Experience with large, matrixed teams and demonstrated project management excellence.
• Strong analytical skills to understand the customer and identify growth opportunities.
  
  

Salary Range: $--160,000 to $185,000 annually + bonus eligibility and stock-based compensation. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.

About Us

Who We Are

Founded in 1958, Pizza Hut - a subsidiary of Yum! Brands, Inc. - now operates more than 18,000 restaurants in more than 100 countries. Pizza Hut is leading the way in providing customers with great experiences, innovating with technology and new products, as well as delivering exceptional service.

Our People & Culture

We're looking for people who LOVE pizza and thrive in a fun, past paced, and customer-centric environment. At our corporate campuses, Pizza Hut has created the perfect place for you to grow your career. Every day, you’ll work to support our franchisees and teams across the U.S., continuously challenging yourself to feed more possibilities. In return, we’ll provide professional development and career growth opportunities so that you can become your best and achieve your goals. And we’ll sweeten the deal by immersing you in our world-class recognition culture and providing a robust array of benefits, some highlights include:

• Hybrid work schedule and year-round half day Fridays
• Onsite childcare through Bright Horizons
• Onsite dining center
• Onsite gym with fitness classes and personal trainer sessions
• 4 weeks of vacation per year plus holidays and time off for volunteering
• Tuition reimbursement and education benefits
• Generous parental leave for all new parents and adoption assistance program
• 401(k) with a 6% matching contribution from?Yum!
• Comprehensive medical & dental including prescription drug benefits and 100% preventive care
  
  

Giving Back

As a global company, Pizza Hut aims to make the world better by acting responsibly with respect to food, planet and people. Whether it’s donating food through the Harvest Program or supporting literacy with the Pizza Hut BOOK IT! Program – the company, our franchisees and our team members are committed to improving the communities we serve.

Pizza Hut is an equal opportunity workplace and committed to fostering an inclusive, diverse culture . All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability and genetic information (including family medical history).