Demand Generation Manager

Intenseye is an AI-powered Workplace Safety platform that helps the world’s largest enterprises to scale employee health and safety across their facility footprints.

Our mission

Every 7 seconds a worker is injured on the job. The human and economic cost of workplace injuries around the world is a staggering $250 billion per year. At Intenseye, we believe that the health and safety of workers is non-negotiable.

Using the latest breakthroughs in artificial intelligence, machine learning, deep learning and computer vision, Intenseye empowers health and safety teams to monitor their facilities 24/7, provide complete visibility for the first time ever, and operationalize their rapid response procedures and start their Journey to Zero.

We are building out our GTM team with the addition of a Demand Generation Manager. This new role will be crucial in aligning closely with our sales team to develop and execute campaigns that drive pipeline growth and create awareness in the marketplace. The ideal candidate will leverage their expertise to craft compelling demand generation strategies that resonate with our target audiences. This is will be an inbound demand gen role and focused on revenue marketing

Now is an incredibly exciting time to join and help play a critical role in our Marketing & GTM team!

The Role:

Close Alignment with Sales:

• Collaborate with the sales team to understand goals, customer needs, and market dynamics, ensuring that demand generation strategies are effectively supporting pipeline development.

Campaign Development:

• Design and implement integrated demand generation campaigns that drive awareness and engagement around EHS/ESG solutions. Utilize various channels, including digital marketing, email campaigns, events, webinars, and social media, to maximize reach (Content syndication, Direct Mail, Webinars, other avenues outside of paid media, other creative tactics to drive pipeline)

Lead Generation:

• Develop and optimise an inbound marketing channel that attracts and nurtures high quality prospects and ensures a consistent flow of qualified leads for the sales team.

Content Strategy:

• Work cross-functionally to create compelling and educational content that addresses the pain points of our target audience, positioning Intenseye as a thought leader in EHS solutions.

Data-Driven Insights:

• Monitor, analyze, and report on campaign performance metrics to evaluate effectiveness and drive continuous improvement. Utilise insights to inform future strategies and tactics.

Market Awareness:

• Stay informed about industry trends and competitor activities to identify opportunities for positioning and differentiation in the EHS space.

Collaboration:

• Work closely with marketing, sales, product, and customer success teams to ensure cohesive messaging and support throughout the customer journey.

Qualifications:

• 3+ years of experience in demand generation, within a disruptive start-up / category creating technology or SaaS sector company.
• Proven track record of developing and executing successful demand generation and inbound marketing campaigns that drive pipeline growth
• Skill set requirements: In Content syndication, Direct Mail, Webinars, other avenues outside of paid media, other creative tactics to drive pipeline
• Strong analytical skills with experience in using data to inform marketing strategies and decisions.
• Excellent communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.
• Proficiency in marketing automation tools and CRM systems - SFDC, Copywriter, Landing Page Development, Hubspot, Sendoso, Google Analytics, Lead Conversion, Gong, LinkedIn, 6sense
• Bonus if you have experience with Account-Based Sales and/or are Account-Based certified

Quick Facts:

• Founded in late 2018 (first enterprise customer win in Feb 2020)
• Series B of $64m (March 2024)
• Team of x110 across our two offices in NYC, Istanbul & Berlin
• First company to target Health and Safety use cases with this AI/ML & Computer Vision
• Majority of customer wins via in-bound leads / Linkedin content alone
• Privacy by design / We anonymise all employees data (GDPR / SOC2 Compliant)
• Saving lives whilst preventing significant revenue loss for our customers!

Hiring Process:

• Zoom chat with our VP, People (45 mins)
• Zoom interview with Director, Revenue Development (45 mins)
• On-site with CEO + GTM team with a presentation (60 mins)
• Zoom interview with our CEO (30 mins)

What we offer:

• Highly competitive basic salary
• Stock Options package
• Family Medical Insurance, Dental & Vision (zero deductable)
• 401(k) via Guideline
• Life Insurance
• Parental Leave
• Annual Learning & Development Stipend
• Regular team events and meet-ups