Creative Strategist

We are seeking a highly motivated and experienced Creative Strategist to join our team. The ideal candidate will play a pivotal role in developing and executing creative strategies to drive performance marketing campaigns. This role requires a blend of creativity, organization, and hands-on experience in video creation and performance marketing.

About Us:

411 Locals is a leading provider of digital marketing solutions for small and medium-sized businesses (SMBs) across the United States. We empower our clients to grow their businesses by providing innovative and effective online marketing strategies. We are a fast-paced, results-driven organization that values collaboration, innovation, and dedication to client success

Responsibilities

As a Creative Strategist, your responsibilities will include:

• Developing and implementing creative strategies for performance marketing campaigns.
• Researching and sourcing ideas for video content based on competitor analysis and market trends.
• Collaborating with video editors to produce high-quality video content.
• Testing and iterating on video content to optimize performance metrics.
• Analyzing campaign data in collaboration with the Performance Director to identify successful strategies.
• Working with user-generated content creators to source relevant video materials.
• Ensuring all creative outputs align with the brand's goals and performance objectives.

Qualifications

The ideal candidate will have the following qualifications:

• Proven experience in performance marketing, particularly in direct-to-consumer (D2C) brands.
• Hands-on experience in video creation, including editing and production.
• Strong understanding of video anatomy and the ability to dissect and optimize video components.
• Experience in testing and iterating on video content to improve performance.
• Ability to work in a fast-paced, performance-driven environment.
• Creative mindset with strong organizational skills.
• Experience working with user-generated content creators is a plus.
• Prefered qualification: experience in performance marketing particularly those familiar with the creative styles suited to Western markets.

Soft Skills:

We are looking for a candidate who is creative yet organized, with a systematic approach to testing and optimizing video content. The ideal candidate should have proactive attitude and a passion for performance marketing. They should have the ability to translate creative ideas into actionable strategies and work collaboratively with the team.

Application Process

If you meet the qualifications and are excited about the opportunity to drive creative strategies in a performance marketing environment, we encourage you to apply. Please submit your resume, portfolio, and a brief explanation of your experience in video creation and performance marketing.