Account Manager

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe.

Company Background

Brands are prioritizing driving personalization at scale to increase performance across their digital paid media. Doing so without incurring high production costs, however, is challenging for advertisers.

Adylic has enabled a solution through pioneering Dynamic Creative Optimization.

DCO allows brands to generate personalized ads in real time using data, whilst optimizing to their campaign KPIs.

Working across a variety of screens, formats, and verticals, Adylic devises creative learning agendas that work hand in hand with a brand’s media goals, content strategy and chosen ad tech partner.

Using data resources, creative thinking, and the smart use of technology (some of which is proprietary to us!) Adylic responds to a client’s business and marketing objectives to establish where value and efficiencies can be derived through DCO, whether that be performance uplift, creative testing insight, or speed & flexibility.

We are wholly owned by Omnicom Media Group, delivering unique proximity and seamless integration to the media agencies and their data-driven audience targeting & media planning processes (alongside OMD, PHD and H&S globally).

Whilst we benefit from the strength and backing of a major advertising and media network, we have stayed true to our roots with the culture and atmosphere of a start-up, and all the energy and opportunity for talent that it brings.

Adylic is comprised of a wide-ranging and talented group of specialists, from creative strategists, designers, developers, analysts, technicians, and client servicing managers.

Above all, we have produced some innovative – and effective – work for our clients across the world, including Volkswagen, Bacardi, Mercedes, McDonalds, Canon, PepsiCo, Barclays, HSBC, Levi’s & many more!

Culture

Adylic is proud of its culture and ability to foster progression in an open and challenging working environment. We have a vast range of social clubs including yoga, running and arts, as well as Diversity & Inclusion committees, which cover a wide range of educational topics.

We pride ourselves on the people we hire and encouraging them to grow beyond their day-to-day role.

We support an open and inclusive team structure and encourage all our hires to get involved in a range of projects and learning outside of their roles, for their own personal development.

Being owned by the Omnicom Media Group enables us to be part of wider global programs, whilst always maintaining our small agency initiatives and staying true to our ‘start up’ roots.

Job Description

There are four key objectives which are fundamental for success in an Accounts role

• Stakeholder Relationships
  
  

à Growing and maintaining key client and agency relationships across your clients.

• Driving client’s DCO strategies
  
  

à Ensuring the value of Adylic’s DCO offering is continually pushed forward and developed.

• Team Development
  
  

à Driving collaboration within the team by challenging and motivating its members.

• Commercial Management
  
  

à Managing Adylic’s service and output in relation to profitability and growth opportunities.

The Deliverables of an Account Manager

VALUE

DELIVERABLE

STAKEHOLDER RELATIONSHIPS

Confidently builds rapport with key external stakeholders, both clients, media and creative agencies. Leading the day-to-day communication of DCO projects, presenting in key meetings and pro-actively asserting Adylic's value proposition.

DRIVING DCO STRATEGIES

Identifying the measurement of success for each client by reviewing the DCO objectives/ KPIs on an ongoing basis to ensure our value is clearly understood across the business and across our client and agency partners.

TEAM DEVELOPMENT

Managing the development and output of all direct reports to ensure they are successfully meeting their role expectations.

Efficiently managing throughput of internal specialist teams by motivating best practice work to the highest quality (where appropriate) to elevate Adylic's overall output.

COMMERCIAL MANAGEMENT

Monitoring all client deliverables in relation to the scope of work to ensure the offer and service relates to our commitment and taking action to identify where clients are being over or under serviced.

Recognising growth opportunities across each client to encourage the development of the DCO offering within an existing client roster (e.g., new markets, channels, services, etc.)

The Account Manager supports the entire end-to-end DCO process, working closely alongside specialist teams to ensure a seamless delivery of their clients’ objectives and scope of work.

Expectation (within first 12 months)

• The AM will take ownership of their roster of clients by managing the day-to-day relationships, being the key contact for external personnel to rely on as the DCO lead for their campaign deliverables. The AM will be required to build and maintain these relationships.
• In order to manage external expectations, the AM is expected to have strong communication skills as well as have a good understanding of the DCO Strategy and its requirements through analyzing data to make informed recommendations for optimization through the use of Adylic’s reporting dashboard system, Datorama.
• The AM ensures delivery of the client’s scope by briefing internal specialist teams from concepting, strategy and design, through to development, delivery and post-delivery of campaigns. They are to collaborate with internal teams to ensure seamless and timely delivery of all Adylic’s processes (e.g., the 12 Stage Guide).
• The AM will be responsible for the development and training of at least one direct report. They must take ownership of their team’s deliverables and be a reliable manager for knowledge sharing and general team support, ensuring they are also reaching the expectations of their role.
• The AM must have strong attention to detail and quality control, including being highly organised, to ensure confidence in every output which leaves the agency’s doors. A priority for the AM is training their team on how to QA effectively, in order to deliver high-quality work on a multitude of projects, in a fast paced and growing environment.
• Understanding the digital media landscape, including technical aspects of a campaign launch, by working closely with the ad operations department.
  
  

Expectation (beyond 12 months)

• Drive Adylic’s offering beyond the current scoped service by identifying areas of growth within our product portfolio, ultimately driving increased revenue.
• Have an in-depth understanding of the Ad Operations and Trafficking process by being comfortable with the technical set up of a DCO campaign. This includes being able to confidently explain Adylic’s tools and platform across Display, Social, Video, Search & DOOH channels and the nuances of each ad serving requirements.
• Have the ability to interpret data from a client’s raw report produced directly from the ad server. This includes being familiar with pivoting data to understand creative rotation rationale, optimization techniques, and statistical validity. The AM will execute these in line with the objectives of each client to assist in proving our value.
• Involvement in the finance and revenue streams within their client roster with the support of their line manager. They will have oversight of the billing process and be pro-active in chasing for POs and confirmation of scope approvals. They are responsible for actively identifying opportunities for up-selling new services, as well as where we are overservicing for a client based on their fee and the workload the internal team are contributing.
  
  

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$70,000—$95,000 USD

Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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