Social Media Statistics 2023

From time to time we all need a stat to back up what we are saying and give us peace of mind that we are on the right track with our marketing budget.

So, we have pulled together all the social media stats we can find and popped them in one place. Ready? Here goes…

How many people are using social media in 2023?

As of April 2023, more than half the world was using social media. With around 4.8 billion users.*

What age group uses social media the most 2023?

Demographics**

Facebook Users

Percentage of Males vs Females split using social media in general:

46.5% Females and 53.5% Males (April 2023)*

What is the average time spent on social media each day?

2 hours and 24 minutes*

What is the average number of social media platforms used every month?

6.6*

What is the fastest growing social media platform in 2023?***

Facebook. Followed by YouTube, Instagram, then TikTok.

What is the most popular social network? (January 2023)****

Ranked by number of monthly active users In millions.

Brand discovery*

77% of internet users say they mainly use social media when looking for more information on brands.

64% of internet users say they typically find out about new brands or products on social media.

Which social media platform offers the highest ROI when selling products directly in app?***

Content type most likely to get shared**

How big is the social media market in 2023?

Forbes say the social media advertising budget is expected to reach $207billion in 2023.

* Info gathered from Datareportal

** Info gathered from Sprout Social

*** Info gathered from Hubspot

**** Info gathered from Statista