Raise the bar for your 2025 Ad testing with cultural fluency. Today’s ad testing solutions are missing the key component of cultural fluency, which is core to understanding how today’s diverse consumers experience your brand. Collage helps you identify the strongest ads that connect across consumer segments, creating the Halo effect. Elevate your concept and ad testing with Collage’s predictive A-CFQ (Ad Cultural Fluency Quotient) methodology. From early concepts to print or video ads, Collage is the better one-stop solution. Contact us now to elevate how your brand shows up in today’s marketplace. https://lnkd.in/eRzU-btG #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
Collage Group
商业智能平台
Bethesda,Maryland 17,104 位关注者
Unleash the power of cultural intelligence to fuel brand growth. Access deep consumer, brand, and industry insights.
关于我们
Collage Group is the only cultural intelligence engine that fuses consumer, industry, and brand data to provide brands with insights on the why behind consumers’ behaviors – so they can act quickly to fuel growth. The company’s data science engine provides unrivaled depth of cultural insight from 26 billion primary data points. With access to head-to-head brand, category, and industry competitive assessments plus original, consumer-driven studies and weekly additions, the world’s leading brands rely on Collage Group to get a deep understanding of how to drive brand love and business growth by tapping into culture. The curated, always-on, easy-to-use digital access is flexible and cost-efficient for your business needs. Founded in 2009, culture has always been at the company’s core. Collage Group is a National Minority Supplier Development Council (NMSDC) certified minority-owned small business.
- 网站
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https://www.collagegroup.com
Collage Group的外部链接
- 所属行业
- 商业智能平台
- 规模
- 51-200 人
- 总部
- Bethesda,Maryland
- 类型
- 私人持股
- 创立
- 2009
- 领域
- Multicultural Insights、Strategic Marketing、Market Intelligence、Consumer Trends、Custom Research、Marketing Best Practices、Consulting、Gen Z Consumers、Millennial Consumers、LGBTQ Consumers、Black Consumers、Asian Consumers、Hispanic Consumers、Consumer Insights、Cultural Fluency、Cultural Intelligence、Women Consumers、Brand Ranking、Ad Testing和Consumer Intelligence
地点
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主要
2 Bethesda Metro Center
Suite 300
US,Maryland,Bethesda,20814
Collage Group员工
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Melina Garda
Transformative Talent Leader | Emerging Technologies | Climate Sustainability | Supporting Refugee Families
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David Wellisch
Co-Founder and CEO at Collage Group (Previously Latinum Network)
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David Evans
Chief Insights Officer at Collage Group
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Lindsay Bennett
GTM Advisor / Fractional CRO
动态
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Join us tomorrow as we unveil how to harness media insights for impactful brand growth among #Black consumers! Black consumers are dynamic, on-the-go media users who prioritize cultural representation more than any other segment. Tune in as we share where and how this segment is engaging with different media channels, why they’re drawn to them, and how to connect with them authentically. Register now: https://lnkd.in/eWUcxdWb #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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We're so excited to attend the ANA Multicultural Marketing and Diversity Conference starting today. DM us and let us know if you're attending as well, our onsite Cultural Strategists, Zekeera Belton and Victor Paredes, would love to connect with you! If you’ll be there, take a minute to stop by our booth to see a preview of your brand data in fluen.ci, which gives you instant access to an unrivaled depth of brand-specific cultural insights–and much more! #ANAMulti Association of National Advertisers #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Cultural fluency is a necessity to authentically connect with today’s and tomorrow’s consumers. ? Multicultural Buying Power: +320% expenditure growth reaching $2.8 Trillion from Hispanic consumers ? Gen Z Is the Future: >50% of Gen Z is multicultural, with spending power exceeding Boomers by 2029 ? Importance of Inclusive Marketing: 81% say inclusive marketing is more important than 4 years ago ? More than Representation: 40% of consumers are not satisfied by their portrayal in advertising Culture is the foundation of beliefs and values that drives purchase intent. Collage can jumpstart your brand’s cultural fluency.?Lock in cultural intelligence as a competitive advantage for 2025. Schedule a demo today: https://lnkd.in/ed62TuwT #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Join us tomorrow as we partner with the Insights Association to share how to elevate your brand’s connection with #Hispanic consumers! Tune is as we reveal how to spark brand love and loyalty through research designed to craft more impactful general market campaigns and dedicated activations that drive financial success. Register Now: https://lnkd.in/eWUcxdWb #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Leading brands ask us for best practices to build brand loyalty with veterans. Collage has in-depth data on veterans and active duty service members—check out our new white paper:?Marketing Strategies to Reach, Connect, and Grow With Veterans. On Veteran’s Day and every day of the year, we thank all who serve, and we thank their families as well. https://lnkd.in/eNxvsh5w #veteransday #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Join us at ANA's Multicultural Marketing and Diversity Conference in Las Vegas, November 18-20! Collage’s Cultural Strategists Zekeera Belton and Victor Paredes are attending and would love to connect with you! DM us to book some 1:1 time with them. If you’ll be there, take a minute to stop by our booth. We’d love to show you a preview of your brand data in fluen.ci, which gives you instant access to an unrivaled depth of brand-specific cultural insights–and much more! Association of National Advertisers #ANAMulti #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Stop by our booth at ANA's Multicultural Marketing and Diversity Conference to connect to some of our top Cultural Strategists, like Victor Paredes. DM us for more information! #ANAMulti Association of National Advertisers
I’m excited to attend the Association of National Advertisers Multicultural Marketing and Diversity Conference! Are you attending? If so I’d love to meet up and learn more about how cultural fluency affects your business and share how Collage Group unlocks cultural intelligence that helps Fortune 500 companies drive brand love. If you plan on joining DM me to connect or stop by our booth onsite. Let's talk about future proofing your growth! #ANAMulti #culturalcompetence #inclusivemarketing
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Collage works with the world's leading brands to improve their brand cultural fluency, which is predictive of future purchase intent. Futureproof your brand by reaching and resonating with the fastest growing consumer segments. Start your brand's cultural fluency journey today. Download our white paper: https://lnkd.in/eCGTddm3 #culturalfluencymakers #culturalfluency #marketing #mrx #culture #marketresearch #marketingandadvertising #consumerinsights #purchaseintent #revenuegrowth #businessimpact
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Don't miss our conversation with Yin Woon Rani, CEO of MilkPEP on Cultural Fluency Makers! Join host David Wellisch in an enriching conversation with Yin as they explore the evolving landscape of marketing, highlighting the crucial role of inclusivity in today's diverse society. Yin also shares her personal journey, offering invaluable advice for young professionals and insights on staying motivated in a competitive industry. Discover how to weave inclusivity into your strategies, grasp the nuances of diverse consumer segments, and tackle the challenges of culturally relevant marketing. Watch or listen to learn how your marketing strategies can create a real impact! Links to Yin's episode in the comments! #marketing #inclusivity #impact #leadership #diversity Cultural Fluency Makers is presented by Collage Group.