Account Based Marketing Manager

Insight Global is looking for an Account Based Marketing Manager for an end client that sits locally to Tampa, FL. This person must be comfortable working EST hours. He/she will develop and lead ABM marketing strategies to drive revenue growth through high-impact campaigns. They will collaborate with sales and marketing teams to execute joint go-to-market (GTM) campaigns and work with the events team to ensure alignment with business goals. The role also involves creating and implementing comprehensive ABM plans for Core MSP Accounts, using data to refine tactics and increase pipeline growth. The manager will support sales, produce targeted marketing materials, monitor campaign performance, manage budgets, and maintain communication with stakeholders. They will be accountable for achieving revenue targets, setting and managing KPIs, and continuously optimizing marketing investments.

Bachelor's degree in Marketing, Business, Advertising, or a related field

At least 5 years of experience in marketing having a focus in ABM

Mut have experience with B2B SaaS industry

Strong ability to use the following tools: marketing automation tool, CRM software, Project Management system, and an ABM platform

Strong project management skills: ability to manage multiple campaigns simultaneously

Excellent communication and interpersonal skills, with the ability to collaborate effectively with sales and marketing teams.

Strong analytical skills, with the ability to leverage data and insights to drive marketing decisions and optimizations

Thrive working in a fast-paced, high-growth environment with a strong sense of ownership and accountability