Product Marketing Manager

Overview

Haptiq is a leader in delivering digital solutions and consulting services that drive value and transform businesses. We specialize in leveraging technology to improve efficiencies and offer comprehensive solutions tailored to meet the unique needs of our clients across various industries. As well as bringing next-generation technology to private capital markets through the Olympus suite of cloud-based solutions designed to empower private equity, and credit funds as well as the firms in which they invest.

The Opportunity

We are seeking a highly motivated Product Marketing Manager to join our team in NY. The Product Marketing Manager will play a pivotal role in developing and implementing marketing strategies while integrating content, brand, and product initiatives. This role demands a highly strategic, data-driven marketer who can collaborate across teams, manage contractors, and align marketing activities with sales goals to drive revenue and brand awareness.

Responsibilities and Duties  

• Product Marketing Strategy: Develop and implement product marketing strategies that effectively communicate the value proposition and differentiate offerings in the marketplace.
• Content and Brand Integration: Oversee the integration of content, brand, and product marketing efforts to ensure consistent and cohesive messaging across all channels.
• Sales Enablement: Provide sales teams with tools, materials, and insights to improve conversion rates and effectively communicate product value.
• Performance Management: Establish and monitor KPIs to measure marketing initiatives' effectiveness, making data-driven adjustments to optimize ROI.
• Collaboration and Leadership: Partner with internal teams and contractors to enhance content and brand initiatives, ensuring alignment with broader business objectives.
• Operational Excellence: Manage multiple projects simultaneously, ensuring timely delivery and alignment with strategic goals.

Requirements 

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 3-5 years of experience in marketing, with a focus on product marketing and strategy execution.
• Proven ability to develop and implement go-to-market strategies that deliver measurable results.
• Strong skills in creating sales enablement materials, such as case studies, one-pagers, and product collateral.
• Experience managing multiple projects and working with cross-functional teams to meet deadlines.
• Proficiency in performance analysis, establishing KPIs, and optimizing marketing campaigns based on data.
• Exceptional verbal and written communication skills, with the ability to influence stakeholders at all levels.
• Familiarity with CRM and marketing tools like Hubspot, Google Analytics, Webflow, etc.
• Knowledge of SEO, SEM, and digital marketing best practices to enhance online presence and engagement.
• Experience working with external contractors or agencies to produce high-quality marketing content.

Benefits

• Competitive salary.
• Robust health, dental, and vision insurance.
• Opportunities for professional growth and development.
• Collaborative and innovative work environment.
• Chance to work with leading clients in exciting industries.

Why Join Us?

Join us at Haptiq Technology and Solutions and be a part of our mission to create innovative solutions that drive success. Apply now to make a difference in the world of technology and design.