Senior User Acquisition Manager

SciPlay, is a global leader focused in providing an ever-expanding portfolio of robust iGaming and Social Casino solutions to the global gaming industry. To put it simply - we make Mobile and Facebook games that are fun to play, fun to make, and we're growing like crazy! SciPlay's reach is made possible by the expertise of our rock star teams and game makers. Want to be part of a fast-paced company that lands in the Top 1% of Social Casino games? See more details below!

Position Summary

Description:

As a UA Manager at SciPlay, you will play a critical role in driving user acquisition strategies for our Growth portfolio of games, with a specific focus on titles that monetize primarily through in-app ads (IAA), and new titles in general. This is a unique opportunity for a highly skilled individual with experience in launching and scaling games from the ground up, managing high-scale budgets, and understanding the nuances of the mobile gaming ecosystem. You will collaborate with cross-functional teams, including marketing, analytics, product, and creative teams, to maximize user growth and engagement across various platforms.

Key Responsibilities

• Plan and execute UA strategies to drive installs, engagement, and revenue growth for SciPlay's Growth & IAA-focused games in international markets.
• Launch and scale games from initial soft launch to full-scale campaigns, optimizing performance to achieve high growth.
• Perform daily analysis and optimize campaigns across multiple digital channels, including social media, ad networks, search, and rewarding platforms, ensuring alignment with KPI targets.
• Collaborate with creative and game teams to design various ad creatives and promotional materials tailored for different regions to improve performance.
• Identify user acquisition opportunities, trends, and adopt industry best practices in global markets to stay ahead of the competition.
• Be proactive and provide recommendations for new sources or different UA strategies, including profitability strategies aimed at team growth.
• Manage relationships with external partners to leverage their expertise and expand our UA efforts.
• Provide and present regular reports and presentations on UA performance and insights to stakeholders and management, focusing on activity trends and performance.
• Stay up-to-date with the latest developments in the mobile gaming and digital marketing industries in international markets.
  
  

Requirements

• Experience: Minimum of 3 years in mobile user acquisition for apps in international markets (mandatory). Experience in gaming is highly advantageous.
• Proven experience in managing campaigns for games monetized through in-app ads (IAA) and familiarity with incentivized traffic campaigns - High advantage.
• Proven experience with Ad Monetization strategies, tactics, and mediation platforms - High advantage.
• Strong understanding of the mobile gaming ecosystem, with hands-on experience in launching and scaling games from early stages to maturity.
• Strong knowledge of performance marketing, digital advertising, and best practices in user acquisition, with the ability to interpret data to drive marketing decisions.
• Experience with data analytics tools such as Tableau.
• Proficiency in using mobile measurement platforms (e.g., Adjust, AppsFlyer) and ad networks (e.g., Facebook Ads, Google Ads, TikTok).
• Excellent project management, communication, and interpersonal skills.
• Ability to thrive in a fast-paced, collaborative environment and adapt to changing priorities.
• Passion for gaming and a commitment to staying updated with industry trends.
• Strong analytical and critical thinking skills.
• Fluent in English, both verbal and written (mandatory).