Lifecycle Marketing Manager

Location: Remote/Hybrid

Company: Javvy Coffee

About Us:

Javvy Coffee is on a mission to revolutionize the coffee experience with innovative, guilt-free, and indulgent products that deliver convenience without compromise. We cater to coffee lovers who crave flavorful, healthier coffee shop dupes that they can easily make at home. As a rapidly growing direct-to-consumer (DTC) brand, we pride ourselves on determination, innovation, and a relentless commitment to delivering unparalleled value to our customers.

Role Overview:

We’re seeking a data-driven and performance-oriented Lifecycle Marketing Manager to own the customer journey end-to-end. This pivotal role requires a dynamic individual with a growth mindset who thrives on challenges and brings a strategic lens to every decision. Your mission is to drive customer retention, loyalty, and lifetime value through innovative marketing strategies and execution.

Key Responsibilities:

• Customer Retention & Loyalty: Design and execute strategies to increase repeat purchase rates, improve customer satisfaction, and build loyalty across key customer segments.
• Email & SMS Marketing: Own and optimize email and SMS marketing channels, creating engaging, personalized campaigns that drive customer engagement and conversions.
• Segmentation & Personalization: Leverage advanced segmentation and behavioral data to deliver the right message to the right customer at the right time.
• Analytics & Performance Tracking: Track and analyze key performance metrics (e.g., open rates, click-through rates, conversion rates, churn rates) and optimize campaigns for maximum impact.
• Customer Journey Mapping: Develop and optimize the end-to-end customer journey, identifying opportunities to surprise and delight customers at every stage.
• Cross-Functional Collaboration: Partner with product, creative, and performance marketing teams to ensure cohesive messaging and a seamless customer experience.
• Test & Learn: Implement a rigorous testing framework to iterate on campaign performance and uncover new growth opportunities.

What We’re Looking For:

• Extensive Experience: Proven expertise in lifecycle marketing with deep knowledge of Klaviyo and an SMS software like Attentive.
• High-Growth DTC Background: Experience working with a high-growth direct-to-consumer (DTC) brand is essential.
• Analytical Expertise: Strong analytical skills and experience with data tools (e.g., Google Analytics, Klaviyo, or similar CRM platforms) to drive data-backed decisions.
• Performance Marketing Mindset: Deep understanding of performance metrics and a relentless focus on driving ROI.
• Lifecycle Marketing Experience: 3+ years of experience in lifecycle marketing, retention, or CRM in a high-growth DTC environment.
• Creative & Strategic Thinker: Ability to think both creatively and strategically to craft campaigns that captivate and convert.
• Customer-Centric Focus: Passionate about creating exceptional customer experiences and anticipating customer needs.
• Detail-Oriented: A sharp eye for detail and a commitment to excellence in execution.

What We Offer:

• A fast-paced, entrepreneurial environment where your contributions make a tangible impact.
• Opportunities for growth and professional development.
• A collaborative, supportive team that values innovation and dedication.
• Competitive compensation package, including benefits and performance bonuses.
• The chance to help shape the future of a disruptive coffee brand.

To be considered for this position, please submit your resume and cover letter to [email protected].  Use the subject line: Lifecycle Marketing Manager – [Most Notable Brand You’ve Worked With]. Kindly note that this step is essential, as Easy Apply does not fulfill this requirement.

Questions to answer in cover letter:

1. What draws you to Javvy Coffee’s mission of revolutionizing the coffee experience, and how does your experience with DTC brands align with our goals?
2. Can you provide an example of a successful lifecycle marketing campaign you developed, including the strategies you used and the results you achieved?
3. How have you leveraged tools like Klaviyo, SMS platforms, or analytics software to optimize customer retention and drive ROI?
4. How do you identify and resolve deliverability issues in email and SMS marketing, and what steps have you taken in the past to ensure campaigns reach their intended audience?