Lead User Acquisition Manager

Playrix is one of the most successful mobile game development companies in the world. In terms of revenue, we rank among the top 3 in the world and are first among all mobile applications in EMEA. Our games have been installed 2.3 billion times (that's a third of the world's population!) and over 30 million people play them every day.

Our marketing team is made up of ambitious and action-oriented individuals who share the goal of building the world's best user acquisition system.

We're looking for a Lead UA Manager who will be responsible for purchasing traffic on a large advertising channel. We have а big budget, so you'll have plenty to keep you busy. We automate routine jobs and develop tools for automatic decision-making. At Playrix, you can expect an environment filled with complex tasks, adaptation, and mentoring, which contributes to rapid increases in both responsibility and compensation.

Tasks:

• Expanding work with the user engagement channel
• Conducting experiments on procurement effectiveness and analyzing the results
• Analyzing the effectiveness of advertising campaigns, meeting KPIs
• Managing UAM
• Negotiating with partners to purchase traffic

Requirements:

• 3+ years of experience buying traffic, preferably in performance marketing
• Experience working with analytical systems (BI, Tableau)
• Experience working in analytics
• Experience managing a traffic procurement team
• Understanding of the functionality of Google Ads, Facebook Ads, and other channels
• Bachelor's degree in computer science, another technical field, or equivalent experience
• Fluency in Russian and proficiency in English

Preferred:

• Experience in game dev

What we offer:

Flexibility at work

• We offer a flexible schedule, and our employees can work from anywhere in the world (except for the Russian Federation and the Republic of Belarus). It doesn't matter to us where or how you do your work — we only evaluate the final results.

Caring for health and well-being

• We provide voluntary health insurance for employees and their children, and reimburse online sessions with a psychologist.
• We offer fully paid vacation days and sick leave. In certain circumstances, you can request additional days off.
• We support leading a healthy lifestyle and reimburse the cost of gym memberships and fitness app subscriptions.

Professional development and education

• We pay for participation in specialized conferences and courses and hold our own internal conferences.
• We offer discounts on English language courses and courses for the languages of the countries in which the company operates.

Events and merch

• We regularly hold offline events like team meetings, big corporate parties, and informal office parties.
• We also regularly organize fun competitions, quizzes, hackathons, and online fitness challenges.
• We have a merch store with an internal currency you can use to buy unique gifts. We give out this currency as a gift for significant dates, and you can earn more by participating in events and company activities.

By submitting a response to our vacancy, you acknowledge and accept that your personal data collected during interview process at Playrix will be processed in accordance with our Privacy Notice.

You can send a request regarding your personal data at [email protected].

If you have not received a response within 7 days, your application has not been selected for further consideration. Our team thanks you for the time you have dedicated to our company.