BUSINESS ANALYTICS@SOIL

Today is the world of networks. Be it the networking of devices or that of customers, suppliers, and competitors. This complex network of humans and devices, creates a virtual world, where through high-speed communication channels, millions of transactions happen in each minute. These transactions, when captured by the computer systems, become high potential data for future use.

Covid 19 has transformed the way of doing business. Every aspect of business has undergone a change. The onset of Covid has hastened the digitalization process at a rapid pace. Business houses had to reinvent themselves, thus inducting the innovative and entrepreneurial mindset throughout the globe. Data is the new oil or the new gold in today’s environment. Information is like the lifeblood. An effective management of information systems, when leveraged with technology leads to win-win situation to both the consumer as well as the producer. This is where data analytics plays a crucial role. Due to rapid digitalization, the systems and processes had to be redesigned. Use of technology and disruptive techniques has become the new norm, to sustain and survive in this highly competitive and every changing world. This is where, data and analytics have become critical and most essential components of today’s business decision making. Even the people in the lowest strata of the society have access to technology and data is captured at every click of the button. The hawkers, the vendors, every small-time businessman has digitalized their businesses, and at every point of sale, data is captured. This data, when looked at a bigger scale, translates into millions of data points every moment. This humongous data provides with great prospects. The use of data mining techniques helps in identifying potential business opportunities. Along with these opportunities, comes the necessity of professionals, trained on data analytics skills, that can understand and use the data to the advantage of the business houses. There is an urgent need to bridge this demand-supply gap. This is where the expertise of SOIL comes into force.

The one-year Post Graduate Program in Management with Analytics specialization at SOIL provides with the unmatched exposure to the field of business analytics with the right blend of theory and hands on practice through real life projects, classroom sessions where student work on the real-life data, to identify patterns, to make best of use of the same to their best advantage. The unique blend teaching techniques to inculcate, the analytical bent of mind, critical thinking, and managerial decision making, makes the SOIL’s program a unique one, which distinguishes it from similar programs offered elsewhere. Added to it, the courses at SOIL, are so designed, not to compromise on environmental, ethical, and social aspects. The sessions at SOIL include lectures, lab sessions, field studies, business cases, and analytical modelling. Our goal is to equip students with the knowledge and tools to ask meaningful questions, formulate approaches to investigate those questions, develop recommendations, and be able to model outcomes based on those recommendations. Our courses emphasize analysis and policy formulation and are explicitly designed to deliver the skills and knowledge required by successful managers in today’s competitive environment.