19-Step Cheat Sheet for Selling Strategy
Austin L. Church
Fractional CMO, Author of Free Money, Founder of Freelance Cake and Business Redesign → Raise your rates, delegate confidently, and free up 10 hrs / wk so you can have a record year while working less
Selling strategy as a standalone offer transformed my freelance business in early 2016.
But the story really starts back in September 2015. I was burning down fast. I’d co-founded and invested $25,000 in Closeup.fm, a tech startup, and soon discovered that startups aren’t as cool in reality as they seem in theory, kind of like the way kids dream of being grownups then learn about bills, taxes, and other adult responsibilities.
Anyway, because I had so many responsibilities with the startup, I wasn’t putting nearly as much or nearly enough time into my freelance business, which still paid all my family’s bills.
Our finances had been dicey for months, but it wasn’t until we carried a balance on our credit card that I acknowledged how unstable and fragile our financial situation really was.
Then, along came strategy…
Join me this Thursday?
Last week, I signed up for a Found account for free.*
Found is a banking and bookkeeping app, and I’m particularly keen on the “pockets” feature and auto-categorizing for business expenses.
(Words cannot express my vitriolic distaste for the brain-bashing that is tracking expenses. Or perhaps they can.)
Found reached out to me about teaching a workshop, and I agreed. I’m covering the top 5 freelance finance mistakes to avoid.
You should come. The workshop is on Thursday, 9/5, at 1:00pm ET.
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I’ll be giving away a $575 1-on-1 coaching session to one person who sticks around until the end.
About Austin L. Church
Hi, I'm Austin L. Church, a writer, marketing consultant, and business coach.
I started freelancing in 2009 after finishing my M.A. in Literature and getting laid off from a marketing agency. Freelancing led to a portfolio of mobile apps, tech startup, children's book, branding studio, and consulting practice.
Over the last 15 years, I've made north of $1.8 million as a creative entrepreneur, and looking back, I see so many missed opportunities.
That's why I'm so passionate about stacking up specific advantages and teaching freelancers, consultants, and creators how to do the same.
I want more of us to find our income-lifestyle sweet spot.
You can learn more at FreelanceCake.com .
*Found is a financial technology company, not a bank. Business banking services are provided by Piermont Bank, Member FDIC. The funds in your account are FDIC-insured up to $250,000 per depositor for each account ownership category.
LinkedIn leads that close deals | DM me ?leads“ to get started
2 个月That's a cool list. On 17) I'd add that it's useful to have the LinkedIn search filters for each target client defined and then iterate on them ??