Sally Lee

For as much energy as #advertisers and agencies have put into supply path optimization over the years, the #programmatic supply chain is still in need of cleaning up. See the recent examples of made-for-advertising sites, Forbes and Colossus calling into question ad buyers’ abilities to control what inventory they’re purchasing programmatically. This helps to explain why Digitas North America is planning to take a stricter approach to how it sources inventory. In this piece by Tim Peterson, we speak to Leah Askew.

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?? In Pacvue’s Q2 2024 Retail Media Benchmark Report, Lee Dunbar, SVP and Head of Retail Media at Starcom, shares his thoughts on the rapid growth of Gen AI. Gen AI is revolutionizing display creatives, video, and audio formats, offering brands novel ways to effectively engage with shoppers. As AI continues to improve, smaller brands with limited budgets can now utilize GenAI to compete with industry giants.? ?? Interested in more valuable industry expert perspectives on the evolving landscape of retail media? Click the link below to download the full report!?? https://bit.ly/4f9Nvge #Pacuve #CommerceAcceleration #RetailMedia #Q2 #CPCReport #AdvertisingReport #eCommerceTrends

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A smart move by Colgate-Palmolive. It's not that people don't want to share any of their data - they want a fair exchange of value in return (and they want to be the ones to make the decision, not the other way around). “We’re not collecting data just to have it. It’s important that there’s a reason behind everything we collect – a value proposition.” #FirstPartyData #DigitalMarketing

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I found the new WARC ‘Future of Programmatic’ report insightful, highlighting key industry concerns: - 60% prioritized brand safety and suitability. - 56% emphasized the need for better ad verification. - 51% highlighted viewability and accurate measurement challenges. The Trade Desk is addressing these issues by focusing on quality, premium inventory, and privacy-conscious solutions like Unified ID 2.0. Despite programmatic's dominance in digital ad investment, only 21% of advertisers are very satisfied with its impact on business results. To combat ad fraud and enhance campaign effectiveness, we are actively cleaning up the media supply chain. Our commitment to evolving digital advertising needs is unwavering. More insights in Campaign US, shared in the comments ?? https://lnkd.in/gkFfhFNr

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At Beet.TV's #BeetRetreat Berkshires, our SVP of Demand Facilitation Mike Evans gave his thoughts on how agencies can tap into the commerce media market efficiently. “Once you understand endemically what aligns with your brand, you can go a level deeper and start to understand what these folks have to offer in the market.” Check out the video here: https://lnkd.in/ewb-JeGF

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Auditable AI(TM) for targetable look-alike audiences that outperform today's black-box AI alternatives, in market today. Come see it to believe it!

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While standardization and transparency practices around retail media measurement are steadily improving, there's still a long way to go to unlock the full potential of retail media. Tune into this special Mars United Commerce webinar on Nov 12 for a great conversation with Mars United's Gabrielle Williamson, MBA, the IAB's Jeffrey Bustos, and CVS Media Exchange (CMX)'s Gretchen Reisner. They'll dive into the current state of retail media measurement and the future goals the industry needs to achieve. RSVP here: https://lnkd.in/eUx4cYSJ #retailmedia #standardization #bestpractices #webinar #measurement

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With cookies disappearing, advertisers are exploring new approaches. In fact, programmatic growth is expected to outpace nonprogrammatic, as advertisers focus strategies on first-party data and invest more in closed ecosystems like walled gardens. Download the Programmatic Ad Spending Forecast H1 2024 from eMarketer to: ? Understand the impact of cookie deprecation on transaction methods and devices ? Discover why advertisers are turning to walled gardens and how this will affect advertising across the open web ? Learn what’s next for Google’s Privacy Sandbox, smaller advertisers, and 2024 TV upfronts trends Grab your copy now: https://lnkd.in/dX6D8FSz

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Think of clean rooms as the secret sauce for retail media growth! Retailers, armed with first-party data, are teaming up for greater reach and scale. LiveRamp's VP of Industry Sales, Retail & CPG, Kevin Dunn, tells Beet.TV how clean rooms create a secure, collaborative environment.

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This year’s Digiday Awards winners showcase the most innovative trends in brand engagement, from creating interactive experiences that draw consumers into the narrative to leveraging cross-platform strategies that expand reach and impact. Data-driven personalization allows brands to connect with specific audiences, while emotional storytelling fosters deep bonds with consumers. The campaigns also stood out for their global cultural relevance, demonstrating how to resonate meaningfully with diverse audiences. These themes highlight the evolving ways brands are building authentic connections in the dynamic marketing landscape. Agency Executive of the Year ■ Dan Gardner: Co-Founder, Executive Chairman Code and Theory Best AR/VR Campaign ■ NYX Professional Makeup Beauty Bestie: ur always-on makeup BFF Best Audio Campaign ■ Tinuiti & Sony Hit High Notes with Amazon & Spotify Best Branding Campaign B2B ■ BBDO Worldwide & Critical Mass: AT&T’s Sleep with Rain Best Branding Campaign B2C ■ Make Up Over Makeup Best Collaboration ■ Frank’s RedHot x Jason Kelce Put That $#!T On The Super Bowl Best Creative ■ Digitas North America & Invisalign Are Drama Free Best E-Commerce Strategy ■ Zoovu powers Microsoft retailers with AI product discovery Best Event ■ Tripadvisor & Abu Dhabi – A London Outernet Experience Best Experiential Campaign ■ GSP and CM’s Driving While Black Best Gaming/Esports Campaign ■ Advil Head Settings – Edelman Canada Best In-Game Advertising Strategy ■ Bioré Skincare Playlable Ad Best Metaverse Marketing Campaign ■ National Football League (NFL), Nickelodeon & Gamefam – #1 Brand Event on Roblox Best Multi-Platform Campaign ■ BBDO Worldwide & CM’s M&M’S The Ring of Comfort Best Partnership ■ Edelman x Haleon – Launch of TUMS Prop Bites Best PR Campaign ■ Area 23, an IPG Health Company & Weber Shandwick-In Transit Best Product Launch Campaign ■ Crocs & Digitas North America: Croctober 2023 Best Search Campaign ■ Centerfield & ADT: Personalized Search Drives Growth Best Use of AI ■ Truth HQ: The Revolution will be Livestreamed Best Use of Influencer Marketing ■ Ariana Madix x The Duracell Company: “I Buy My Own Batteries” Best Use of Retail Media ■ Walmart Connect #GetYourGrillOn Spring Grilling Program Best Use of Social ■ Knorr Yummy K’s – Edelman Canada Best Use of Video ■ Cetaphil #GAMETIMEGLOW Leader of the Year ■ Laura Knebusch, SVP, CPG Marketing & CX – Georgia-Pacific LLC Marketing Executive of the Year ■ Jenny Lewis, Chief Marketing Officer of The Knot Worldwide Most Committed to Sustainability ■ How Lime Leveraged Sustainability To Achieve Profitability Most Innovative Agency ■?Code and Theory Most Innovative Brand ■ Boardroom: At The Forefront of Industry Change Most Innovative Publisher ■ Gallery Media Group Most Innovative Technology Platform ■ Intent IQ’s Cookieless tech benefiting buyers & sellers simultaneously

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Make your media network a front-runner!?? LiveRamp's eBook is like a playbook for winning the race. Discover 20 ways to outpace the competition with smarter targeting, better measurement, and next-level innovation.

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#CPG giants like Unilever, General Mills, PepsiCo and Procter & Gamble are increasing ad spend while facing pressure to cut costs and lower prices. Competition from private labels and digital-native brands means more revenue is going to ads. By leveraging first-party data and global #data standards, brands can reduce data waste, improve performance, and gain faster insights from a single source of truth. While marketing is critical for growth, brands must balance ad spend with profitability to ensure maximum #ROI. #datastandards #dataquality #bigdata #innovation #contentsupplychain #digitalmarketing #fistpartydata #Claravine Jeff Harmening Ramon Laguarta

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Building a media network? Don’t leave money on the table! LiveRamp's checklist is like your blueprint for data monetization success, helping you lay a strong foundation for growth. This checklist has everything you need to start paving your way to new revenue.

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The power duo: Target ?? Pinterest | Discover how this dream partnership is revolutionizing retail in a recent panel discussion featuring Target's Stephanie Stopulos and Pinterest’s Carrie Sweeney ?? Key takeaways: – The journey from discovery to purchase has significantly shortened due to the evolution of social platforms like Pinterest and TikTok. – Engaging consumers during the inspiration and discovery phase is as important as the final purchase or conversion. – Trends on social platforms tend to have a longer lifespan, offering a more sustainable approach for marketers. – Collaborations between brands and social platforms can lead to innovative, immersive retail experiences. #GroupMCannes

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Is your media measurement all grown up? ?? Take LiveRamp's quick 5-minute assessment to find out where your strategy stands—and unlock tips that’ll help you boost ROAS, engage your audience, and fill in the gaps.https://https://lnkd.in/gafZavdi

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The IAB Predicts Social Video Will Overtake CTV This Year. Social video “is taking more of a lead over CTV” because it provides better campaign reporting based on an advertiser’s preferred business outcomes, a capability that CTV lacks in comparison. Marketers are under pressure to justify their investments by connecting their ads to results, which is why they’re raising investments in social video more than CTV this year. But in my experience while attribution remains the king, we need to think about incrementality. https://lnkd.in/dYze9K-3

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