How To Start Digital Marketing With Less Than $100

Without an iota of doubt, the single most important invention in the past few decades that has affected our lives in the most profound ways possible is the Internet. Since the inception of the Internet, everything has witnessed a sea change and with the kind of deep penetration that the Internet enjoys amongst the masses in the present day, none of the aspects of human lives has remained either untouched or out of the reach of the Internet.

With the constant rise of the Internet, the way business was done has completely changed and now, it requires a strong online presence for any and every business to gain traction and be popular amongst the masses. For being an adept at doing business in this new virtual, online world, ‘Digital Marketing’ is the buzzword.

Unlike the good old days, when one needed huge capital sums to invest in advertising and publicizing of their business or products and services, the magic of the Internet allows one to cut short of such huge monetary sums and target specific consumers and/or customers in order to ensure a wide reach amongst people who are most likely to be potential buyers.

Many readers might be surprised to know that one who thoroughly knows the secrets and the tips and tricks of digital marketing might prove to be far more competent at attracting customers and clients and boosting one’s business than someone with (say) an MBA degree from a highly renowned institution.

What is Digital Marketing?

As such Digital Marketing is a very broad term, however, in order to understand the essence of Digital Marketing, we may explain the concept of Digital Marketing in a nutshell as all those collective efforts that businesses and organizations put in, in order to connect with individuals in the online world.

These efforts involve making optimum use of websites, social media platforms, content (blogs, articles, podcasts, videos, etc.), emails, online advertising, e-commerce, mobile apps, SEO, etc.

Having gained an insight into what Digital Marketing is all about and having thoroughly discussed the impact and implications of ‘Digital Marketing’ on the way business is done nowadays, it is imperative to discuss a few domains of digital marketing that are likely to give your business that much-needed boost. In addition, it would also be worthwhile to include in this very discussion the ways and means to start digital marketing and which is the best Digital Marketing Institute to be looked out for in order to be a certified digital marketer. So, let us first delve into some of the techniques of digital marketing that are a proven way to make your business grow by leaps and bounds.

1.     Social Media Marketing (SMM)

1. As a layman, most of us would like to believe that social media is just about staying connected with friends and acquaintances and sharing memories.
2. However, if you have ever put some thought into how those ‘Suggested Pages’ and advertisements keep on popping up out of nowhere on your Facebook page, you might be known to the fact that today, social media platforms have emerged as powerful tools to establish, promote and expand businesses.
3. Social media helps businesses garner a strong following, thereby providing them exposure to a multitude of customers while also lending them a strong credibility.
4. SMM includes building a strong digital strategy for your business that helps you get connected to the masses.
5. Thus SMM increases your brand recognition and loyalty.
6. SMM includes promotional adverts and sponsored posts on a number of social media platforms such as Facebook, Instagram, Twitter, Google+, YouTube, Pinterest etc.

2.     Email Marketing

1. The easiest and the simplest form of digital marketing or e-marketing which is bound to best serve your business goals by providing your business with the widest reach is Email Marketing.
2. The fact has it and our experience corroborates that other than Email marketing, no other e-marketing platform is as effective at reaching your clients wherever they are.
3. It is the most necessary tool in every smart marketer’s tool belt.

3.     Search Engine Optimization (SEO)

1. As far as e-marketing of our business is concerned, one fact is pretty obvious. That fact is that all of us want our business website page to feature amongst the top ten search results of the ‘King Of Search Engines’ i.e. Google.
2. It is a discomforting truth of the present day that however creative, appealing, responsive, and user-friendly your website may be, it is going to be of little use if it doesn’t rank high in Google’s search results.
3. The implications of such a scenario? Well, your business may end up losing potential customers.
4. Search Engine Optimization, abbreviated as SEO, is the key to featuring on the topmost search results of a search engine like Google.
5. With very many different tools and techniques that SEO encompasses, what it basically does is that it optimizes your web page so that Google’s search engine algorithms instantly recognize the relevance of your web page to the searched keywords. In this way, SEO helps feature your web page amongst the topmost search results.

Having elaborated in such detail the finer aspects of Digital Marketing, the readers interested in professionally pursuing courses in Digital Marketing, ought also to be informed of the best options available. For those looking to make a career in the field of Digital Marketing, it is advisable to opt for a Govt Recognized Digital Marketing Institute.

In a country like India, where one can witness the mushroom growth of educational and professional institutions throughout the length and breadth of the country, it might get difficult for someone to find the right institution. Therefore, in order to clear the air of doubt, we would like to inform the readers that Jaipur, the capital of Rajasthan, is known to have some of the best institutes that offer many a Government Certified Digital Marketing Course.

• If you are looking forward to pursuing a Digital Marketing Course in Jaipur, you ought to consider DigiLearnings, a premier Digital Marketing Institute in Jaipur authorized by the Govt. of India.
• In order to make its learners well-versed with the finest aspects of Digital Marketing, DigiLearnings offers 33 Advanced Digital Marketing Modules and 14 Certifications covered by 150 hours of intensive training sessions.
• With its focus on practical Digital Marketing strategies such as SEO and Internet Marketing, DigiLearnings offers free internship on Live Projects to all its students.
• The courses offered here are suitable for freshers, professionals, business owners and even housewives and what’s more, with DigiLearnings, it’ll take you a minimum of three months to become a Google, Facebook, and Govt. certified Digital Marketer.
• The advanced Digital Marketing courses offered are high on impact and low on your pocket. Most of the courses are quite affordable.
• With so much to offer, Digilearnings is perhaps the best platform that offers Internet Marketing Certification in Jaipur along with Digital Marketing Practical Training in Jaipur.