How to Choose the proper Marketing Channel to spice up Your Visibility

Buyer behavior and therefore the economy is changing at an unprecedented pace.

We’ve seen drastic changes in consumer buying behavior, also as disruption to manufacturing, logistics, and more areas.

That’s why it’s important for digital companies to pivot quickly.

Now, quite ever, you want to reach customers within the most cost-effective way possible

Pushing your product through the incorrect channel during sensitive periods of your time isn't only costly – it can backfire dramatically.

Are you organically connecting with people that are actively seeking information about the unique problem your product or service can solve?

This article explores search marketing strategies to extend your company’s visibility within the most cost-efficient and timely manner possible.

Choosing the proper Marketing Channel

Why are you pursuing a presence on the digital platforms you’re on?

Did you read a piece of writing that voice search is that the future or that webinars are the simplest thanks to generating B2B leads?

Many companies take a reactive approach to look at marketing.

Most marketing teams attempt to cover as many channels as possible and scramble to rearrange marketing budgets as necessary.

Reacting is often extremely costly.

Is your team dalliance and resources building a channel that ultimately won’t return value?

How does one know which channels will return the very best value?

Ask your audience.

Want to find out which marketing channels are going to be the foremost effective?

Then understand how your potential buyer's process information.

Does your marketing campaign use an equivalent language as your customers, through the medium they naturally process information?

Learning results from what the customer does and thinks.

We all process information at our own pace, in our own way.

You can advance brand awareness by speaking together with your audience at the touchpoints they are going to find out.

What Are the various sorts of Learning Styles?

The idea of individualized learning styles really took off within the 1970s.

But it had been Neil Fleming’s VARK model (1993) that has become the foremost widely used framework today.

VARK is an acronym for four learning styles:

• Visual.
• Auditory.
• Reading-writing.
• Kinesthetic.

Let’s check out these four learning styles.

Visual (Spatial)

Visual learners relate best to written notes, diagrams, and pictures.

To process what they're thinking they're going to write out their thoughts or sketch out a mind map.

Typically, a visible learner can easily visualize plans and outcomes, enjoys drawing, and infrequently gets lost.

Strategies that work:

• Video demonstrations.
• Social media: Instagram, Pinterest.
• Display ads.
• Video ads.
• Social media ads.

Auditory (Aural)

The majority of musicians are auditory learners.

Aural, or auditory learners, got to hear step-by-step directions of what to try to to.

They have no interest in reading long blog articles.

They depend upon hearing the knowledge.

Is there a member of your team who rhythmically taps his/her fingers on their knee while working?

This can be a telltale sign of an auditory learner.

Strategies that work:

• Podcasts.
• Audiobooks.
• Spotify ads.

Reading/Writing (Linguistic)

Linguistic learners receive input best through a mixture of verbal instruction and writing.

While studying something new, they'll read a blog or article aloud while jotting down key takeaways.

If you discover yourself reading a couple of those aloud to yourself, you'll be a verbal learner.

Strategies that work:

• Podcasts.
• Audiobooks.
• Influencers/affiliate marketing.
• Blogging/articles.

Kinesthetic (Physical)

More commonly referred to as “hands-on,” or a physical learner, they like an activity.

Sitting through a lecture or reading instructions are a waste of your time.

They are the “jump in and obtain your hands dirty” type.

You know the coworker who is extremely animated and always must be moving?

This is a symbol of the rare and valuable brain.

It is due to they’re kinesthetic nature that they're excellent at using and learning on visual communication.

Strategies that work:

• Video.
• Video ads.
• Social media ads.
• Subscription boxes.
• Gamification UX.

A multiple intelligence theory developed by Dr. Howard Gardner (1983) expanded further to include:

Social (Interpersonal)

Social learners are individuals who seem to be involved in every community activity.

They enjoy engaging with others and dealing with teams.

They need feedback from their peers and oftentimes will “tap the hive.”

Interpersonal learners listen well and empathize with what others are thinking.

That’s why people tend to ask social learners for advice and luxuriate in bouncing ideas off of them.

Strategies that work:

• Exclusive discussion groups.
• Online conferencing.
• Social media.

Solitary Learners

Researchers and authors often have a robust solitary learning style.

They require introspective reflection to completely process information and have a tendency to be most concerned with goals and outcomes.

Simply put, they like to find out on their own and have a tendency to stay to themselves.

Logical Learners

This is a singular way of learning.

Logical learners can easily recognize patterns and connect otherwise meaningless concepts with ease.

They are most curious about understanding the why behind a bit of content or strategy.

Logical learners wish to extract key points from the fabric into neat, organized lists.

Applying Learning Styles to look at Marketing

Once you've got identified your audience’s learning style, apply those methods to your marketing strategy.

How your audience learns should influence what channel your marketing campaign utilizes.

You don’t get to blanket cover every digital marketing channel.

You also don’t get to hop on every search marketing trend.

What you would like to try to do is maximize your marketing budget.

Here is the way to speak to your audience within the way they process information.

Marketing Channels by Learning Style

Video

• YouTube.
• Facebook Live.
• Video embed.

Visual and kinesthetic learners are all about touch and movement.

They need a visualization or hands-on project to process information.

Working during a digital space we’re not always ready to provide a physical experience – unless you'll integrate gamification or subscription boxes into your business model.

But, most folks are ready to invite the user to partake during a How-To exercise.

Invite your audience to follow alongside one among your processes using video marketing.

For example, ask your audience to require a pen and paper and write out a price per acquisition equation while you model the equation on a whiteboard.

You can show your audience where they will attend access to the knowledge needed if not readily available.

If you’re uncomfortable with the spotlight or your makeshift headquarters isn’t the simplest backdrop, consider an indication with pictures that became a moving slideshow or a screen share.

Try to specialize in an activity that elicits the movement of an object.

Bruce Clay offers an excellent example of a visible (+physical) demonstration employing a jar of marbles to elucidate website silo architecture that might make an exquisite demonstration video for visual and kinesthetic learners.

Podcasts

• Spotify.
• Audible (audiobooks).
• Buzzsprout.

There’s a reason Google came out with a text-to-speech extension that lets users hear webpages.

Rhythm and songs help us learn our alphabet, planets, months of the year, and safety precautions like “stop,” “drop,” and “roll.”

I bet you'll consider a favorite childhood jingle immediately.

For auditory learners, sound, rhythm, and music are essential to processing information.

Similar to auditory learning, linguistic learners use rhyme and rhythm.

When creating content, consider how it sounds when reading aloud.

Try to integrate dramatic speech or apply mnemonics that use first letters of the words to make sure key points stick.

Webinars

• Zoom.
• Skype Groups.
• Online Conferences.

Because of the worldwide shift to performing from home, conferences and personal groups are now happening virtually.

Zoom has become a well-liked platform with its unique background screen feature.

Social learner needs meetings, peer reviews, and workshops.

It’s all about interaction and collaboration.

They are the muse behind the favored “could are an email meme.”

Inbound Marketing

• Statistics.
• Template.
• Spreadsheet.
• Research article.

Solitary and logical learners got to see the top goal and understand why it's important to them.

They will address search engines or a trusted news site (like program Journal) to start researching a subject.

Provide them with the why upfront, stick with the facts and offer a takeaway (downloadable) to review on their own.

Note: logical learners tend to overanalyze things and can subside the rabbit burrow.

Reel them back in using fact-packed newsletters and retargeting ads.

Bonus: Pay Per Click

• Search network.
• Display network.
• Social media.
• Video.

As far as marketing channels go, PPC is so diverse and maybe wont to appeal to any learning style.

Google Ads will connect you with the solitary and logical learners who are starting to research products, services, or information you'll provide.

Display ads, within Google’s search network or a social network like Facebook, create demand by introducing your brand to visual and social learners.