Vantage Group的动态

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Millions of passengers move through airports annually. With each journey comes a huge range of emotions, stress levels, and vastly different experiences. Every passenger #journey is unique, and a modern #airport should cater to everyone’s needs. No one appreciates this more than Sammy Patel, Vice President of Commercial at Vantage Group, who has worked in travel and aviation for more than two decades. “Much of what I’ve witnessed firsthand working in operations was seeing the mixed emotions of passengers who are all flying for different reasons, whether it be stress, anxiety, ?or excitement, ” Sammy shared. “We have a part in facilitating a smooth, trouble-free passage for our passengers with their differing needs." Sammy is now responsible for Vantage's commercial operations and strategy across the global network, overseeing all non-aeronautical revenue, including food & beverage, retail, car parking, land development, and more. Having worn many different hats in the #aviation industry—from commencing training as a pilot to moving into operations and commercial roles—Sammy has a unique understanding of the variety of passenger experiences and how an airport can play a major role in shaping them, for better or for worse. “The work my team and I do today is all about creating memorable experiences. There are several layers to that: understanding anxiety, gauging stress levels, and addressing their needs and wants.” In Sammy’s view, Vantage’s unique philosophy of creating memorable experiences comes from three distinct pillars: ?? Sense of Place: When a passenger arrives at a Vantage location, Sammy explains, they should know immediately what destination they’re in based on the design, selection of art and concessions, scents and sounds, and other elements throughout the transportation hub. The best commercial programs champion #local flavors and experiences, like the Bob Marley One Love restaurant in Montego Bay or the Made for KC BBQ Experience at Kansas City International Airport (Kansas City Aviation Department) ?????? Knowing Your Passenger: We spend a lot of time getting to know who is coming through our facilities and their unique needs. Vantage works with airlines, rail, and commercial partners to gather and leverage data, which helps inform decisions unique to each location. This ensures personalized experiences for all travelers depending on their needs, be it dine-in or convenience ordering through digital kiosks. ?? Fun, Theater, and Excitement: Even the most frequent traveler can get anxious travelling through an airport, so Vantage invests in fun, theater, and excitement to reduce anxiety levels and create an environment of familiarity. #LaGuardia Terminal B’s interactive kids’ play area and dynamic fountain featuring multimedia water shows are prime examples of this approach. From restaurants and retail to artwork and experiences, offering passengers a range of choice is always top-of-mind at Vantage terminals.

George Casey

Chair and CEO, Vantage Group | Transforming the future of airports and transportation infrastructure

1 个月

An insightful post. It’s great to see how Vantage is prioritizing and serving the diverse needs of passengers. Thanks to Sammy Patel and the team for their dedication to making every journey memorable.?

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