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What are some effective ways to measure success when working on a deadline for Live Events?

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Working on a deadline for live events can be challenging and rewarding, but how do you know if you are doing a good job? Whether you are planning, producing, or performing a live event, you need to have some ways to measure your success and learn from your experience. In this article, we will explore some effective ways to evaluate your performance and improve your skills when working on a deadline for live events.

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Jacob Thompson, ICAP

SaaS GTM Leader | NED | Experience Economy Advisor

1 Set SMART goals

One of the first steps to measure success is to set clear and realistic goals for your live event. A useful framework for this is the SMART criteria, which stands for Specific, Measurable, Achievable, Relevant, and Time-bound. SMART goals help you define what you want to accomplish, how you will track your progress, what resources and skills you need, how your goals align with your purpose, and when you will complete them. By setting SMART goals, you can have a clear vision of what success looks like and how to achieve it.

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Jacob Thompson, ICAP

SaaS GTM Leader | NED | Experience Economy Advisor
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It is key to set these goals well in advance of any event and understand the KPIs that can help define success. At this stage, it's important to engage stakeholders from across your business to make sure that not only are people aligned but they're also engaged with what success means.

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2 Track your time and budget

Another important way to measure success is to track how well you manage your time and budget for your live event. Time and budget are two of the most critical factors that affect the quality and feasibility of your live event. You need to have a realistic estimate of how much time and money you need to complete each task and deliver your live event on schedule and within your allocated funds. You also need to monitor your actual time and budget spent and compare them with your planned time and budget. This way, you can identify any gaps, issues, or opportunities for improvement and adjust your plan accordingly.

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3 Collect feedback and data

A third way to measure success is to collect feedback and data from your audience, clients, partners, and team members. Feedback and data can help you understand how well you met the expectations and needs of your stakeholders, how satisfied and engaged they were with your live event, and what areas you can improve on. You can collect feedback and data through various methods, such as surveys, polls, interviews, reviews, ratings, testimonials, social media analytics, attendance records, sales figures, and more. You should collect feedback and data before, during, and after your live event to get a comprehensive and timely evaluation of your performance.

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Jacob Thompson, ICAP

SaaS GTM Leader | NED | Experience Economy Advisor
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Data is critical to defining success. Almost as important as the KPIs and success measures themselves, you must measure in order to track and improve. At this stage, you need to look at all of your data sources and digital touchpoints and understand what data you have at your disposal and align that against your SMART objectives.

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4 Review and reflect

A fourth way to measure success is to review and reflect on your feedback and data and your own experience. Reviewing and reflecting can help you gain insights and lessons from your live event, identify your strengths and weaknesses, celebrate your achievements and acknowledge your challenges, and plan your next steps for improvement. You should review and reflect on both the process and the outcome of your live event, focusing on what worked well, what didn't work well, and what you can do differently next time. You should also share your review and reflection with your team members and other stakeholders to get their perspectives and feedback.

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Jacob Thompson, ICAP

SaaS GTM Leader | NED | Experience Economy Advisor
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It's very easy to get caught up in the next event or job to be done when working in this space. It's critical however, to make sure you and all the relevant stakeholders take the time to pause, analyse and reflect on what you've learned. Once you've done this, it's vital that you find data driven actions to take next time in order to redirect or improve on your SMART goals.

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5 Apply and improve

A fifth way to measure success is to apply and improve your skills and knowledge for your next live event. Applying and improving means that you use your feedback, data, insights, and lessons to enhance your performance and deliver better results. You should set new SMART goals based on your review and reflection, update your time and budget estimates and plans, implement new strategies and techniques, and seek new opportunities and challenges. You should also monitor and evaluate your progress and performance regularly and make adjustments as needed. By applying and improving, you can demonstrate your growth and development as a live event professional.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are some effective ways to measure success when working on a deadline for Live Events?

1

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3

4

5

6

1 Set SMART goals

2 Track your time and budget

3 Collect feedback and data

4 Review and reflect

5 Apply and improve

6 Here’s what else to consider

Live Events

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What are some effective ways to measure success when working on a deadline for Live Events?

1

2

3

4

5

6

1 Set SMART goals

2 Track your time and budget

3 Collect feedback and data

4 Review and reflect

5 Apply and improve

6 Here’s what else to consider

Live Events

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