#103: Scarily-useful insights this Halloween ??Say hello to our new client, key takeaways from Meta’s Reels Playbook and more.

Happy Diwali and/or Happy Halloween! However you’re celebrating today, we hope it’s full of love and light. Today’s newsletter is full of spooktacular news and insights to lighten up your Thursday, including insights from Meta’s Reels Playbook, how marketers can bypass ad blockers and an introduction to our latest client.?

?? Say hello to our new client, Workbooks CRM

We’re delighted to welcome Workbooks as our latest client.

Workbooks is a cloud-based customer relationship management (CRM) platform, supporting thousands of small and mid-sized businesses and their end users globally.?

Our team will support their strategy for global expansion through an integrated approach to ad campaigns, mainly drawing on creative strategy, supporting design and copywriting, and paid media planning and execution. Find out more about our work together below.?

??Insights from Meta ’s Reels Playbook for maximising reach and engagement

As short-form video content continues to dominate the social media landscape, Meta ’s Reels feature has become a vital tool for brands and creators to enhance their visibility and engagement on both Facebook and Instagram.?

To help businesses and individuals get the most out of Reels, Meta released a comprehensive Reels Playbook that provides essential strategies, tips, and best practices. Read our key takeaways from the playbook , and how businesses can use these insights to build successful Reels campaigns.

?? Bypassing ad blockers with server-side custom GTM loaders

The ad-blockolypse hit hard around ten years ago online, and there’s still an ongoing war between ad platforms and the many programs that stop them from functioning.

More recently, ad blockers have expanded to focus on user privacy, blocking analytic scripts from measuring user behaviour and ensuring that users are not tracked from site to site.

Our Lead Technical Strategist, Jonathan Ellins , details how users can bypass ad blockers with server-side custom GTM loaders.