Delving into the mindset of an accountant
Richard Brewin, FCA
Mentor to accountants who deserve more. Helping accountants to drive change for themselves, their firms and their clients
Generalisation alert!
There are millions of accountants in this world. The number seems to lie around 2m-3m but it’s hard to pin down because some don’t admit it! Anyway, I readily admit that I have not delved into the mindset of them all and my views in this article are based just on the hundreds that I have come across. You may not recognise yourself in some of the words that follow….that is great!
I refer to mindset a lot in my work. I believe that changing the mindset of the leaders of accounting firms is fundamental if we are to change the mindset of their team and, subsequently, change the mindset of their clients and, most importantly, deliver greater value.
Changing mindsets leads to changed outcomes.
That is the point.
What is the accountant’s mindset though?
Why does it need to change and what should it be?
Mindset is a person’s established attitudes towards life. Our mindset shapes what we say and do and how we do it and, as a consequence, it goes a long way in influencing our outcomes. It can be a reflected experience though in that our experiences can shape our mindset which shapes our experiences and on we go in our own self-fulfilling world.
To instigate change, I do an exercise where I ask? accountants to describe their firm. If I were to do this exercise but on the accountant themselves, the list, in general, would probably start by looking like this:-
1.??? Nice
2.??? Trustworthy
3.??? Honest
4.??? Professional
5.??? Caring
These are our human characteristics, the reasons why, as accountants, we want to do a good job for our clients and stand by them.
The list would then go on:-
6.??? Cautious
7.??? Cynical
8.??? Negative
9.??? Risk-averse
10. Immersed in the numbers
These tend to be our work characteristics, they are how we are trained to be by a profession that looks for what could go wrong and not what might go right.
Then, to finish off the list:-
11. Time-pressured
12. Frustrated
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13. Stressed
14. Under-valued
15. Insecure
These are the outcomes of those work characteristics. If we are going to change these outcomes then it is those limiting work characteristics that we are going to have to address.
Moving from cautious, cynical, negative, risk averse and immersed in the numbers to more entrepreneurial, open-minded, positive, embracing and creative isn’t something achieved by the flick of a switch. We are talking about changing embedded habits, thinking and expectations. Even those accountants who recognise the need to change or have a desire to be something more positive struggle to gain any traction.
It can be done though.
There are three important steps to take:
Step 1:??????????? Commit to change
??????????????????????? Even if you don’t know how, make it your goal
Step 2:??????????? Decide what you want change to look like
What sort of accountant do you want to be?
What do you want to be known for?
What sort of firm do you want to be? (human/digital/boutique)
What do you want to achieve? (for you/team/clients)
Step 3:??????????? Accept that you can’t do it on your own
??????????????????????? When setting out on a journey we all need:
·?????? a guide to help light the way
·?????? a coach to focus our improvement
·?????? a mentor to support us
It’s a plug, of course, but no less important.
Change does not come through a piece of software, a book or a new recruit. It comes through addressing the barriers within ourselves.
Committing to change means committing to yourself first.
Take the first step and commit to change.
?
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3 个月Insightful & really good points Richard Having a plan or goals identified is key to change. Without the mindset change, though, many accountants could fall back on tried and tested & the known world. I think the key is having the courage to build on tried and tested - evolve and fit your business. It's having the headroom to really understand clients and see where one can make a true difference to their businesses, rather than just providing services. The changed accountant has to add direct impact to their world and not just play a supporting role.
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3 个月Great newsletter but obviously I am biased! You are so right that it all starts with us. If our computer/laptop was no longer delivering the goods, then we would live with it for awhile until it was too difficult and upgrade it. Most people will not go into getting an upgrade, choosing (as in life) to put up with the pain, as there are workarounds and shortcuts which makes life still manageable. But the change still needs to happen. Better to do it when life is still working and functioning 'normally' rather than waiting until it all becomes a problem! Thank you - enjoyed reading it
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3 个月Great article Richard Brewin, FCA
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3 个月Richard a good article, thank you for posting. In business and definitely in financial services, culture starts at the top and this resonates here I think.