Kev Kouyoumjian

Good morning California Cannabis Industry, Today, in the economic evolution of cannabinoids (both cannabis and help), there's one question remaining: WHO WON THE RACE TO THE BOTTOM?? I'd love to hear your thoughts.??

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As the cannabis industry matures, we are starting to get reliable data. This can help make decisions based on real sales figures and not predictions. 10 years ago, there was only one state with adult use sales (#colorado) and a handful of states with medical seals. Now there is 24 sates with adult use sales and an additional 15 states with medical seals. At the moment #california leads with total seals but #michigan leads with per capita seals. #florida leads in medical seals. #missouri with a relatively small population and only 17 months since they launched their adult-use market, is already in fifth place. Thank you Debra Borchardt from Green Market Report for the financial update. #cannabisindustry #cannabiscommunity #cannabisnews #cannabiseducation #cannabispolicy #cannbislaw https://lnkd.in/gc96gcCh

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The landscape of cannabis is clearly shifting. The winners in the New World of Cannabis will be the ones who do these four things: Form Strong Partnerships …with complimentary operators in their supply chain. …with providers of capital. …with strong vendors. Maintain Equal Scale Across All Investments …so their manufacturing lines don’t sit idle. …so their marketing spend actually reaches people who can buy from them. …so they aren’t handicapped by an oversized cultivation facility. …so they don’t throw good money after bad. Operate Lean …because change is coming and change requires capital. …because bigger money is coming into the market that can lose money for a LONG time. …because prices will drop, elbows will get sharp, and assets will be cheap. Get Really Good at One Thing …or be a master (read: market leader) of none. …or someone else will, and they’ll do it cheaper than you. …or have a ton of money, becuase being really good at one thing is expensive, and being really good at a lot of things is REALLY expensive.

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There is a 44-page proposal that has been circulating in political circles in #sacramento since June as an amendment to Assembly Bill 2223, which was originally intended as new rules for hemp businesses. It’s also reportedly backed by Gov. Gavin Newsom. There has been a artificial split between hemp and cannabis. In 2018 hemp was legalize nationwide through the farm bill. That opened a loophole to sell intoxicating hemp products with virtually no oversight. For the past two years there has been an attempt to regulate the hemp industry at the federal level through a new farm bill. Last year the bill got pushed to this year and it looks like the bill will be pushed again to next year. Some states such as #california are working on their own bills to regulate hemp-derived intoxicating products. The new adamant if attached to AB 2223 would require intoxicating hemp products to be overseen by the Department of Cannabis Control, potentially overloading the office. It would open up regulated interstate cannabis commerce, but only for hemp products and not for state-legal cannabis products, setting a new legal precedent that cannabis farmers could be left out of. It would give interstate import and export exclusivity to cannabis distributors, artificially creating some winners in the cannabis trade while disadvantaging others. We need to work together and not have hemp and cannabis producers being pinned against each other. We need one set of rules for both. We need a system that consumer safety, and access is the top priority. Thank you to John Schroyer from Green Market Report for the state update. #cannabisindustry #hemp #cannabiscommunity #cannabisnews #cannabiseducation #cannabispolicy #cannbislaw

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Personal Goals: ItsHemp started almost 5 years ago intending to make legal cannabis products accessible and available to a billion people. Starting a #Cannabis company was a part of achieving a larger personal goal to help a billion people feel happy, relaxed, and less in pain while feeling empowered that their consumer choices are making this world a greener, healthier place.? As the cannabis industry evolves in India, embracing ancient Ayurvedic knowledge to address hundreds of ailments, I feel proud to let you all know that: ?? 1 in every 2 ItsHemp customers feels less pain without relying on opioids. ?? 1 in every 3 customers experiences reduced anxiety. ?? 2 out of 7 customers manage their mood better. We have a long way to go, but one thing is for sure, I am going to enable a billion happy souls someday! What personal goal is pushing you to be better at what you do? #PersonalGoals #HempRevolution #MentalWellness #CustomerImpact #Sustainability #CannabisForGood #Empowerment

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SACRAMENTO, Calif - The?California State Fair Cannabis Awards?announced its Gold and Silver medal winners. Judges awarded more than 100 medals across nine categories and 44 subcategories, including outdoor flower, mixed light flower, pre-rolls, concentrates, cartridges, edibles, beverages and wellness products. Gold medal winners are now vying for nine coveted “Best of California” Golden Bear trophies, likened to the new “Michelin Guide” of cannabis products. With more than 500 entries in 2024—double that of 2023—the California State Fair Cannabis Awards is the largest sanctioned cannabis competition in the world. For 170 years, the?California State Fair?has awarded farmers from California’s traditional agricultural industries for their best-in-class bounty. In response to California voters’ overwhelming support for cannabis legalization and in recognition of the tremendous role cannabis plays as one of the state's top-ranking crops by value, the California State Fair has included cannabis in these prestigious awards for the past three years. Embarc Budist California State Fair Cannabis Awards Continuing reading at the link below.

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The branding opportunity in the cannabis industry is one that doesn't come around too often. Part of the reason for that is the context it currently exists in. I don't think this is a consolidated environment for brands yet - success is still being built through genuine competition for customer loyalty, not gatekeeping or backroom deals. That makes it exceptional in the commercial environment of state-legal cannabis where an undefined future tipping point in the supply balance always threatens a race to the bottom. I see brands that achieve high discoverability and high availability building enduring customer bases on merit, and it reminds me that so much of that is also sustained by a lack of cultural gatekeeping to defining what's popular. There's no central critic or authority shifting purchase habits, contra popular will. The people are better served by that competition because in the end that's the job of a growth-oriented brand - to form an enduring bond with a customer that extends beyond the retail transaction, do it right, and do it at scale.

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Another great Episode on the Sativa Segment with Richard Cheng!

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Are you a cannabis grower looking to elevate your game? I'm excited to partner with PRO-MIX? to bring you a special trial campaign featuring their MYCORRHIZAL INOCULANT and a choice of premium substrates! ?? Choose Your Ideal Growing Medium: - PRO-MIX? HP? MYCORRHIZAE: Perfect for those who need high porosity for better root aeration. - PRO-MIX? CX (Coir-Based Substrate): Ideal for sustainability lovers, offering excellent water retention and root support. ?? Every Trial Includes: - PRO-MIX? MYCORRHIZAL INOCULANT: Packed with PTB297 technology and Glomus Intraradices to ensure 6,000 viable spores/g, enhancing nutrient uptake and plant resilience. ?? Why Join This Trial? - Witness the benefits of adding mycorrhizae to your growing medium. - Choose substrates that support your plants and the planet. Check the link to start your trial today! *Some criteria are required to enter the trial. Super excited about this trial campaign from PRO-MIX? in partnership with Grow World. To get started, head over to Grow World with the following link:?https://bit.ly/3UOZc2i" *Note - some criteria are required to enter the trial." #cannabisindustry #cannabiscommunity #cannabisnews #cannabiseducation

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Big thanks to Tom Hymes and CBE for chatting with Ankur Rungta & I and writing this detailed piece on how we started, evolved and the current strategy for C3 Industries. Check it out: https://lnkd.in/eiWWYusr

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?? Insightful DEA Report: Illicit marijuana flowers average a THC potency of 16%. ???? This statistic underscores a significant advantage of purchasing from licensed dispensaries—quality and safety. Unlike the unregulated market, dispensaries offer products that are tested, compliant, and consistent in their THC content. This not only ensures a safer consumer experience but also supports the legal cannabis industry committed to high standards. Why risk the unknown? Choose quality, safety, and reliability every time with dispensary-bought cannabis. Let's advocate for more informed consumer choices and support regulations that emphasize these benefits. Stay informed and choose wisely. #CannabisIndustry #ConsumerSafety #DispensaryQuality #THCPotency #RegulatedCannabis

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Israel is emerging as a key gateway to the Middle East for cannabis. On the ground, a robust illicit network exists, reminiscent of California's pre-2018 landscape, including regularly smelling weed when out and about in the streets or the shuk. Legally, a growing medical cannabis program is already seeing success, with large vertically-integrated operators (some publicly traded) introducing American cannabis brands to the market. I believe Israel will play a pivotal role in opening up cannabis access to the EU and other parts of the Middle East, including Kingdoms that currently prohibit such activity. A consumption lounge in Dubai doesn't seem that unrealistic anymore. As domestic operators try to eye what's next in the international landscape - I think this is a market to look at. https://lnkd.in/dt2JdXXf

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Wondering what’s next in cannabis? Check out this interview that Highly Capitalized Network-HCN did with Brian Applegarth, Founding Chair of the Cannabis Travel Association International (CTAI) and a leading voice in cannabis tourism. Brian is at the forefront of bridging the worlds of #cannabis and #travel, helping others embrace the growing cannabis tourism market. Leading the first U.S. cannabis travel audience research in 2019, he continues to push key cannabis and hemp initiatives through his work with Destinations International and the California Travel Association. He’s also played a pivotal role in the cannabis space by co-creating the California State Fair Cannabis Awards and curating museum exhibits to highlight the plant’s cultural significance. As someone dedicated to creating immersive cannabis experiences through Urbana’s spaces, I know the value of offering consumers not just products, but meaningful #memories. Brian’s work aligns with that same vision—crafting journeys that showcase cannabis culture and enrich the communities around it. His efforts have earned him recognition from the CLIO Awards, Visit California, and the U.S. Travel Association ESTO Awards. In his interview, sponsored by Urbana and brought to you by Highly Capitalized Network-HCN, Brian shares insights on his role as Head of Travel & Tourism at Sunstone Winery, more on how cannabis tourism is evolving, and why #California is a major player in this movement. Urbana is proud to sponsor this series of interviews from The Emerald Cup, where we celebrate leaders like Brian who are shaping the future of cannabis. Stay tuned for more videos as I share insights from some of the most forward-thinking minds in the industry. Watch it now below! #Urbana #EmeraldCup #CannabisTourism #CannabisCommunity #CannabisLeadership #ExperientialRetail #CannabisTravel #OaklandCannabis #CaliforniaCannabis

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Most cannabis events end up getting the speakers they deserve. Most have speakers apply to speak, pay their own way to the event and speak for free. So, they end up with speakers who are looking for work or looking to profile their company - what they do not get are speakers that are truly expert in a given topic (sure, they do get some, but when you look at the speaker lists, it's a mish mash of people with varying degrees of real experience and knowledge). People pay to attend these events - why the speakers are not paid is no mystery - the event doesn't want to give up the money...and there are enough people who want to speak, that they can fill an agenda. You get what you pay for.

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When vape carts and vape pens first hit the scene, most were either filled with lackluster distillate that delivered a less than lackluster high, or some allowed users to load in their own hash or wax which, of course, became a customer service nightmare. As cannabis vaporizer hardware has evolved, so too has the art of cannabis extraction and hash crafting making top shelf, terp heavy hash and user friendly, effective, and reliable vape carts, pods, batteries, and other associated hardware available to the masses in regulated markets across the country and around the world for the first time in human history. In impressively large and organically growing numbers, new cannabis consumers, seasoned heads, and everyone in between are trying and liking today’s cannabis vaping experience. With this brief breakdown we think that we can help a few more people find their own path to cannabis bliss by familiarizing folks with this form of consumption. Continued at the link below.

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The first cannabis testing lab in #california lost their license for allegedly faked test results and tampered with equipment so it could offer passing test results to cannabis products potentially contaminated with dangerous pesticides and mold. We all know that THC inflation has been a big problem for a long time. When California cannabis legalization went into effect in 2018, it stopped the practice where patients/consumers could see and smell the product they were buying. THC percentage become the top indicator of quality. With a lot more cultivation licenses compared to retail licenses there was limited shell space. Companies had to find the way to stand out including lab shopping. As the market matured the Department of Cannabis Control started cracking down on labs. As well consumers are becoming more sophisticated and are realizing that terpenes and how it was grown, are much better indicators of quality. Thank you Chris Roberts from MJBiz for the state update. #cannabisindustry #cannabiscommunity #cannabisnews #cannabiseducation #cannabispolicy #cannbislaw https://lnkd.in/gCR9T4TM

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