1-2-1: You didn't know YouTube had this many 100k+ Channels ??

1 - Insight

How Many Channels Have 100k Subscribers or More?!

320k+ channels on YouTube with at least 100k subscribers, Via ?Wyzowl?

2 - Interesting Links/Shares

Why Trends Aren't Enough: Mastering TikTok With A Holistic Content Strategy

It's rare to grow an audience just drafting off trends. And, if you do gain traction, how are you going show your audience what YOU stand for.

Harnessing the power of TikTok isn't just about jumping onto viral trends - it requires a strategic and holistic approach to content creation.

?TikTok's Flicker, Flash, Flare framework? is a great model for developing your content strategy. It allows for a variety of content to be leveraged in a thoughtful manner.

Here’s how it breaks down:

• Flicker content – reactive (ie participation in trends)
• Flash content – proactive (ie planned/episodic content)
• Flare content – interactive (large scale campaign initiatives)

With TikTok boasting higher engagement rates and organic reach than platforms like Facebook and Instagram it's still a phenomenal opportunity for growth.

But success comes not merely from trend-hopping but from holistic planning and the creation of a robust, engaging content ecosystem.

Click the image below to read a detailed breakdown of the framework??????

Dooce: Loss of A Legend

Last week, the social media world lost a true pioneer. Heather Armstrong, AKA Dooce, a name that once held the same gravity as MrBeast does today, ?passed away? .

In the mid 2000s, before 'influencer' meant what it does today, Dooce was already trailblazing the landscape we now navigate so casually. I remember working on early campaigns and always pitching her as a 'star' influencer. I never did get the chance to work with her, but admired what she'd built from afar.She was one of the first to realize that her ?personal blog? – her unique corner of the internet – could evolve into an influential platform, turning her passion and audience into a thriving business.

Her honest, raw, and often hilariously relatable musings on life, family, and everything in between struck a chord with so many. Her foresight and innovation placed her leaps and bounds ahead of the game, laying the groundwork for what has now ballooned into the multi-billion dollar industry of influencer marketing.

So let's take a moment to appreciate Dooce's immense contribution.

She was far more than just a blogger, she was a visionary who played a monumental role in shaping the industry as we know it. Her influence will continue to echo through the digital halls of social media and beyond.

1 - Question

Who was the first 'influencer' you watched or read that made you aware of the space?