Alexa, give me an affirmation!
In the true nature of accessibility, we are proud that Keys Soulcare is the first beauty brand to bring an immersive soulful experience through Amazon Alexa. This first-of-its-kind activation is an exciting step in our mission to honor the connection between skin and soul, and help people create empowering beauty rituals that nurture their whole selves.
As humans, we are constantly being pulled in different directions and we often prioritize other things above what is most important, ourselves. Taking a moment for our minds, bodies and souls gives us the fuel to stay grounded and harness our own power.
When we created Keys Soulcare with Alicia Keys, we centered the brand’s philosophy around caring for the whole self — inside and out, skin and soul. Through rituals and affirmations, the brand goes beyond beauty.
What I have picked up on this journey with Alicia, and turned into a habit, are daily affirmations. This simple practice of starting your day by speaking kindly to yourself in the mirror has unlocked new superpowers within me.
Alicia exudes life, light and energy wherever she goes, and with Alexa, Alicia can connect with our community in positive and authentic ways. The millions of Echo device users can now invite Alicia into their homes, bringing positive energy and good vibes through inspiring words, music, beauty and skincare tips narrated by Alica herself.
As Alicia says, "There is so much power in a voice – and this experience puts time in your day to take care of you while having some fun."
There’s no better way to start your day than with an empowering daily affirmation. Courtesy of Alexa, you can wake up with Alicia as she reminds you that you own your power, have permission to glow and deserve to nourish your soul on a daily basis.
Ask Alexa! Here’s just a few of the questions you can get answered from Alexa once the Keys Soulcare theme is enabled:
“Alexa, find my skincare ritual”
“Alexa, give me an affirmation”
“Alexa, get ready with Soul”
“Alexa, give me a Soulcare tip”
“Alexa, what time is it?”
“Alexa, set a 9:00 am yoga alarm”
“Alexa, set a 30-minute self-care timer”
“Alexa, remind me to reflect every day”
“Alexa, shop for Keys Soulcare”
From now until the end of August, try it out by saying "Alexa, enable the Keys Soulcare theme" and get ready to awaken your light from the inside out ???