Perpetua

Looking for ways to improve your awareness-driving DSP ads? Investing in custom creative is likely the answer. With the ability for customization with your brand’s messaging, images, and fonts, they’re ideal for advertisers looking to craft a more brand-centric experience. And, they offer more flexibility in where traffic is driven to. We’ve outlined everything you need to know about why investing in custom creatives for your Amazon DSP display ads is worth the effort ?? https://bit.ly/3MvVFT6 #Display #AmazonAds #DSP #eCommerce

We’re thrilled to announce Perpetua from Flywheel has been recognized as finalists in the Challenger and Creative Effectiveness categories for the 2024 Amazon Ads Partners Awards ?? This is a testament to the work our brilliant team and valued clients do together. Thanks for making sure we always stay ahead of the curve. Shout out to Amazon Ads for this honor #AmazonAds #AmazonAdsPartnerAwards

Are you overlooking a key opportunity in your Amazon Ads strategy? ?? While Top of Search (TOS) offers prime visibility and high conversion potential, its rising cost-per-click (CPC) can make it less viable for all advertisers or products. That’s where Rest of Search (ROS) comes in! Optimizing for ROS placements can offer a strategic advantage with lower CPCs and the ability to capture high-intent shoppers who browse deeper. ?? Swipe to explore three effective strategies to maximize your Amazon ads by leveraging ROS ?? https://bit.ly/3Tc8Tb8 #AmazonAds #ROS #CPCs #AdvertisingStrategy #eCommerce

Expanding globally on Amazon? Don’t overlook regional nuances ?? Success on Amazon goes beyond listing products—it’s about understanding and adapting to the diverse regional shopping behaviors and compliance requirements that can make or break your success ?? Victoria L. from Sitruna - Amazon Experts ?? dives deep into how businesses can strategically navigate Amazon’s global marketplace ?? Whether it’s aligning with key shopping events, optimizing product listings, or tailoring your advertising strategies, understanding these regional differences is crucial ?? https://lnkd.in/exhMsjxR #Sitruna #AmazonAds #eCommerce #AdvertisingStrategy

Is your Amazon Brand Store doing enough to drive sales? ?? Think of your Amazon Brand Store as a “store within a store,” showcasing each product like a top-end retail display. This layout draws attention and encourages multi-item purchases, raising your average order value (AOV). ?? But layout alone isn’t enough. High-quality images, detailed descriptions, and clear call-to-actions create a shopping experience that keeps customers engaged. The longer they stay, the more likely they are to convert. ?? Boost traffic and sales on your Amazon Brand Store with these 4 key strategies from Daniel Waite at Brand Monkey ?? https://bit.ly/4dLEXut #AmazonBrandStore #AmazonStrategy #BrandMonkey #Advertising

Is your advertising strategy solely focused on ROAS? ?? You might be missing out on the full potential of full-funnel advertising... With the diverse range of ad formats available, both on and off Amazon via Amazon DSP, it can be challenging to know what to measure to gauge the success of your upper-funnel efforts ?? Discover the key metrics that matter. Whether you’re targeting new audiences or boosting the long-term value of your current customers. Download now ?? https://bit.ly/4cxpHRL #Advertising #Infographic #AmazonDSP #ROAS #eCommerce

Leveraging Amazon Marketing Cloud (AMC) can be a game-changer for your brand during peak events ?? AMC offers deep insights like Time to Convert and Path to Purchase, crucial for understanding customer behavior around key events like Prime Day ?? With AMC's robust data, you can target shoppers based on purchase history, browsing behavior, and past engagements, optimizing campaigns for peak performance. Maximize your reach & ROI this Prime Day ?? https://bit.ly/3Vy8L6e #AMC #AmazonAds #AmazonMarketingCloud #eCommerce #PrimeDay Amazon Ads Partners

Want to understand how to drive increased brand awareness with Streaming TV and Prime Video Ads? https://bit.ly/45GXN30 Amazon Ads' launch of Prime Video ads presents a huge opportunity for brands to scale awareness effectively. ?? Video ads offer creative flexibility to craft compelling narratives, showcase product versatility, and humanize your brand, attracting New-to-Brand customers. ?? Combined with traditional Amazon DSP strategies, they can boost engagement, expand reach, and drive new customer acquisition. ?? Swipe to see our three-phase approach to mastering peak events with Video and Display ads ?? #VideoMarketing #BrandAwareness #AmazonAds

Amazon has just announced Prime Day 2024 will take place on the 16th & 17th of July. Are you prepared? ?? With Prime Day 2023 setting a record with $12.7 billion in total sales, this year marks a huge opportunity. ?? Having an optimized ad strategy can set your brand apart from the competition and help to ?? ???Build brand and product awareness ???Drive sales volume ???Optimized organic listings ???Convert shoppers into loyal customers ???Generate insights for future events If you want to succeed this Prime Day, having a dedicated strategy from the lead-in to the lead-out is key and we’re here to help. Download our Prime Day playbook today ?? https://bit.ly/3xxS96E #PrimeDay2024 #Amazon #AmazonAds #PrimeDay Amazon Ads

Maximizing your ad spend goes beyond just metrics — it's about gaining a holistic view of your sales growth ?? Combining retail and ad performance metrics is crucial for scaling effectively ?? By integrating insights from Amazon Marketing Stream and Rapid Retail Analytics, you can pinpoint peak shopping periods, adjust ad strategies in real-time, and ensure your ad dollars drive maximum sales impact ?? Discover how to optimize your advertising strategies for success ?? https://bit.ly/3RGIOQI #AdSpend #AmazonMarketingStream #RetailAnalytics #AdStrategy