Daniel Nestle的动态

I recently wrote an article about navigating media relations during industry disruptions. It covers how to keep your communication strategies effective, even when things are changing rapidly. If you're interested, take a look! #PR #MediaRelations #CrisisCommunications

PR 101: Media relations is more than sending reporters press releases (and where media relations pros spend their time) Media relations is building relationships with reporters so they write stories about my clients. Or include them in stories. But reporters aren’t interested in my client’s stories. They’re interested in writing stories their audiences will read. So that means I need to build a bridge between? what my client can offer reporters ?? and why the reporter’s audience would want to read this story. It’s like sales. Except instead of pitching products and services I pitch stories. To do this I need to constantly feed the reporter reasons to speak with my clients. I need to develop story pitches. So I research: ?? Outlets reaching my client’s target audience ?? Reporters and what they cover, including new products, trends, and previous coverage ?? Editors who accept byline articles ?? Byline article guidelines ?? What bylines others have written ?? Podcast hosts, guest bookers, and what topics they’ve covered ?? TV segment producers and broadcast newsroom producers and what they've covered ?? Competitors, their executives, their announcements, and their quotes ?? Analyst reports to identify industry trends and players I know who covers what. What's been covered in the past. And what competitors said. So I can understand the entire landscape and craft new story angles to fill the gaps. I use this information to develop pitches that speak to the readers’ pains, gains, and desired transformations. And pitch them to reporters so they’re more inclined to interview my clients. Media relations is more than sending press releases to reporters. It requires research. And crafting story ideas. To create a news engine. So I can constantly feed reporters new angles. And encourage them to interview my clients. To secure more earned media placements. ?? ?? ?? ?? ?? ?? ?? Hi! I’m Rob. I execute thought leadership and publicity campaigns for B2B tech companies. Want to chat? ?? #publicrelations #b2btech #techpr?

How can you master the art of pitching and capture the interest of journalists? ???? In our helpful blog, discover how to craft personalized, relevant outreach that tells an engaging story. Learn more: https://ow.ly/Ppu650RffWK #MediaRelations #PR #PublicRelations

Media relations can be a confusing landscape for small businesses and solopreneurs. You send out press releases but usually hear nothing in return. Ditch the old playbook and embrace a proactive approach in making media relations work for you. Here’s how: - Know your audience (and theirs): Research the journalists you target. What topics do they cover? Who are their readers? Tailor your pitch to their specific interests and show you understand their world. - Tell a compelling story: Forget dry corporate speak. Journalists want human narratives with a clear impact. Frame your announcement as a story with a problem, your solution, and the benefit for their audience. - Show, don't tell: Back up your claims with data and statistics. How many customers do you help? What problem do you solve? Quantifying your impact adds credibility and makes your story newsworthy. - Keep it short and sweet: No one wants to read a novel. Get to the point quickly and clearly in your pitch. Aim for three sentences highlighting your story and why it matters to their audience. - Build relationships, not just pitches: Media relations is a marathon, not a sprint. Engage with journalists, offer insightful comments, and provide value without expecting anything in return. Trust builds naturally when you offer genuine support. Remember, media relations is a two-way street. By following these tips and offering valuable information, you can transform it from a frustrating chore to a powerful tool for reaching new audiences and boosting your brand. Need more help? Join our new Run Your Own Marketing community at https://buff.ly/3S26iiL. I provide tools + resources (templates, guides, etc.), training, and solution-ing (process, curation, etc.) as well as a peer community to learn with, to support you establishing a successful brand and business. With over 20+ years in the industry, I have created frameworks, methods and content that enable you and/or your team to launch, grow, execute and earn revenue effectively and efficiently. Follow me on LinkedIn/subscribe at my website (https://buff.ly/3Gc97IU) to receive my weekly newsletter where I share my learnings and opinions from a communicator’s perspective. #strategiccommunications #strtgcommsgrp #levelup #training #upskilling #publicrelations #PR #prstrategy #communications #storytelling #narrative #branding #brandstrategy #runningaPRbusiness #pragency #projectmanagement #marketing #marketingstrategy #leadership #marketingtips #prtips #SMEtips

I recently had someone send me a PR proposal they’d received from an agency and they wanted to know what I thought. And amid all the good that it contained, I couldn’t get past one thing… they pushed “newsjacking” as a core component of their media relations approach. If you’re not familiar, newsjacking is when you see a story trending in the media and you pitch reporters your client’s perspective on it, to try and piggyback on the story to get coverage. If you ask reporters what they think of newsjacking (and we have), their opinion is not good. You can’t control what they write and they don’t want you trying. There are two main issues with the approach of newsjacking: 1. It’s not a media relations strategy. It’s a coverage tactic at best. To call something a strategy, it would have to be strategic. Newsjacking is like watching 4 year olds play soccer. You know where the ball is even if you can’t see it because you see a whole group of kids following it and kicking at it. You can’t lead by following, and newsjacking is simply following after what others are talking about. And you definitely can’t drive a narrative doing this. 2. To embrace this tactic, you have to embrace the reality that every story you want to comment on has 50 other companies (at least) wanting to comment on it as well. The reporter you want to reach is inundated with emails about it. Hence their annoyance with it. The foundation of any good media relations strategy has to be relationship and narrative. By the time a story bubbles up in the press, it’s too late. You need to have already been cultivating relationships with reporters, getting to know what they’re looking for, how they want to work with you, letting them know what kind of resource you can be for them, and bringing them consistently good stories, data and information. And when a strategy is built on narrative, you prioritize a focused, cohesive approach to reaching your audience. When you chase every story that pops up, you can’t bring a consistent message to your market. Newsjacking is an outdated tactic that has never made a meaningful impact. Build relationships and narratives instead, and then when a story hits that you have a valuable perspective on, reporters will come to YOU. #PR #Comms #MediaRelations #B2B #Tech

As the year ends, here are ways to elevate your communications strategy in 2024 with these media relations insights. #MediaRelations #Trends #Predictions #News https://lnkd.in/eFM3C7pK

Media relations can be a confusing landscape for small businesses and solopreneurs. You send out press releases but usually hear nothing in return. Ditch the old playbook and embrace a proactive approach in making media relations work for you. Here’s how: - Know your audience (and theirs): Research the journalists you target. What topics do they cover? Who are their readers? Tailor your pitch to their specific interests and show you understand their world. - Tell a compelling story: Forget dry corporate speak. Journalists want human narratives with a clear impact. Frame your announcement as a story with a problem, your solution, and the benefit for their audience. - Show, don't tell: Back up your claims with data and statistics. How many customers do you help? What problem do you solve? Quantifying your impact adds credibility and makes your story newsworthy. - Keep it short and sweet: No one wants to read a novel. Get to the point quickly and clearly in your pitch. Aim for three sentences highlighting your story and why it matters to their audience. - Build relationships, not just pitches: Media relations is a marathon, not a sprint. Engage with journalists, offer insightful comments, and provide value without expecting anything in return. Trust builds naturally when you offer genuine support. Remember, media relations is a two-way street. By following these tips and offering valuable information, you can transform it from a frustrating chore to a powerful tool for reaching new audiences and boosting your brand. Need more help? Join our new Run Your Own Marketing community at https://buff.ly/3S26iiL. I provide tools + resources (templates, guides, etc.), training, and solution-ing (process, curation, etc.) as well as a peer community to learn with, to support you establishing a successful brand and business. With over 20+ years in the industry, I have created frameworks, methods and content that enable you and/or your team to launch, grow, execute and earn revenue effectively and efficiently. Follow me on LinkedIn/subscribe at my website (https://buff.ly/3Gc97IU) to receive my weekly newsletter where I share my learnings and opinions from a communicator’s perspective. #strategiccommunications #strtgcommsgrp #levelup #training #upskilling #publicrelations #PR #prstrategy #communications #storytelling #narrative #branding #brandstrategy #runningaPRbusiness #pragency #projectmanagement #marketing #marketingstrategy #leadership #marketingtips #prtips #SMEtips

Building relationships with the media is much more than sending out press releases. It's about genuine connection and understanding what journalists need. I recently reflected on this after reading an insightful article on media relations in PR. It emphasizes how nurturing media relationships can transform our communication strategies, helping us not only gain positive coverage but also manage challenges effectively when crises arise. I remember when I first started in PR, I viewed journalists simply as targets for my stories. Over time, I learned that getting to know them—understanding their interests and beats—transform my pitches from mere announcements into meaningful stories that resonated with their audiences. It’s incredible how a little effort in fostering those relationships can change the narrative entirely. The takeaway? Invest time in building authentic relationships with media professionals. It works wonders for both parties, fostering mutual trust and respect. What strategies have you found effective in forging good media relationships? Let's share tips! https://lnkd.in/dfdP9sDY

Public Relations Prep: Mastering the Media Game for Launch Success As we gear up for your product launch, let's explore how to leverage the power of public relations (PR) to generate media buzz and amplify brand awareness. Why PR Matters for Your Launch: Securing media coverage in relevant publications, blogs, and websites can significantly impact your launch success. PR can: ??Boost Credibility: Positive media coverage positions you as an industry leader. ??Expand Reach: Tap into established media outlets for wider exposure. ??Increase Visibility: Media mentions improve search rankings and drive organic traffic. ??Craft Your Narrative: Develop a compelling brand story that captivates journalists. Media Outreach Essentials: ??Press Releases: Create newsworthy announcements highlighting your product’s features. ??Media Kits: Design comprehensive kits with essential brand and product information. ??Target Media: Research relevant publications and journalists in your industry. ??Personalized Pitches: Craft tailored email intros to grab media attention. Pro Tip: Offer exclusive interviews or product demos to intrigue journalists. #DigitalMarketing #PR #NewProductLaunch Share your media outreach tips in the comments! Let’s elevate each other’s launches. ????

Media Relations Tip of the Day – media relations continue to evolve quickly and you have to be up to date on how to craft pitches, how to engage with the media, what content to include in pitches, etc. Here are some media relations experts and media freelancers who I follow (or subscribe to their Substack newsletters) as they offer great insight on ways to pitch/engage with the media: ? Aly Walansky Alesandra Dubin Jill Schildhouse (Top Tier Consulting) Nicole Pajer (Top Tier Consulting) Michael Smart Peter Shankman (HERO) ? These experts provide me with a wealth of knowledge. That being said, let me know if I am missing other experts whom I should follow regularly. #mediacoverage #mediarelations