Paul Sokol, THE Automation Authority

Over a decade ago, I was responsible for releasing a Campaign of the Month. Each and every month I had to research, design, build, test and write the instructions for how to get one simple automation model out at scale. This was one of my favorite parts of the job! After over a decade, I've decided to bring this back and make it better than ever. And, for right now, these automation models will still be 100% free to install and use :) The return of the Campaign of the Month begins with a super lean and powerful automation: the RFM Calculator. Get your one-click install here ??

A strong network of referral partners can be your secret weapon—are you using one? Referral partners are like a spider’s web. The more connections you make, the more opportunities you have to catch leads that would otherwise slip through. How strong is your web of referral partners, and are you using it to capture more business?

External contractors fill the gaps in your business—are you using them effectively? External contractors are like mercenaries for hire. They come in, get the job done, and leave. The key is making sure they’re on the right mission for your business goals. Are you deploying your external contractors efficiently, or are they merely another expense?

People run everything in your business—are you fully utilizing your internal team? Internal employees are like the gears in a machine. Each one needs to work in sync to keep the business moving forward. When one gear stalls, the entire system suffers. Is your internal team operating like a well-oiled machine, or do you need to fix some gears?

More offers, more opportunities—how many offers are you actively selling? Active offers are like the variety of tools in a toolbox. The more you have, the more versatile and ready you are to solve different customer problems. But too few, and your versatility is limited. Or if you had too many tools but only use a few, that can also create needless overhead. How full is your toolbox of offers, and is each one actively selling each month?

For my advertising friends Disney+ is now available as a Placement in the Hulu ads manager. What a big milestone.

Leads are the lifeblood of your business—no leads, no growth. Leads are like seeds. The more you plant, the bigger your harvest. However, if you are not tending to them properly, you will be left with barren land. How many leads are you planting, and are you nurturing them into orders?

Orders drive revenue, but how many are you generating? Think of orders like apples in a harvest. The more you pick, the more juice you’ll squeeze into revenue. But if you’re not picking enough apples (effort), don’t expect a big batch. How many apples are in your orchard, and are you nurturing it to grow?

Non-fixed expenses are the silent killer of your budget—how much are you leaking? Any expense that you don't normally account or budget for is like a slow leak in your boat. At first, it’s only a little water, but over time, it can sink you if you don’t plug the holes. How are you plugging the expense leaks in your business?

Subscriptions are the lifeblood of consistent predictable revenue—are you cashing in? Your average monthly recurring revenue (AMRR) is like planting an orchard. Every tree (aka subscription) gives you fruit each season without replanting. The more trees you plant, the more secure your harvest. How many trees are you planting to secure your future revenue?