Howie Chan

Effective communication in healthcare is about more than just getting the message out—it's about getting it right. Whether it’s patient education, scientific storytelling, or brand messaging, the language we use can make all the difference. If you're curious about how expert communicators craft impactful messaging that resonates across audiences, this eBook by Wordbird is a must-read. 📚 Inside, you'll explore: 🧠 The psychology behind effective healthcare communication 📈 Real-world examples of successful campaigns 🎯 Tips for tailoring content to different audiences Whether you're in MedComms, or just passionate about the power of words in healthcare, there’s something in here for everyone. 🔗 Check out the eBook here: https://lnkd.in/ewseZ_Hx #HealthcareComms #MedComms #HealthEducation #ThoughtLeadership #DigitalHealth

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If you don’t organize your marketing data, it’s hard to scale your review management strategy and gather meaningful insights. Here’s our checklist to organize your reviews and streamline your review response, all within the Yext platform.

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𝐓𝐡𝐢𝐧𝐤 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐠𝐫𝐨𝐰 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐚𝐥𝐨𝐧𝐞? 𝐘𝐨𝐮’𝐫𝐞 𝐰𝐫𝐨𝐧𝐠. 🤔 ✅ One of the biggest lessons I’ve learned from working in MedTech is that 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬 are the backbone of innovation and growth—and that applies across all industries. 💡 Here’s why partnerships matter: 🔲 𝐒𝐡𝐚𝐫𝐞𝐝 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞: No one can be an expert in everything. Collaborating with partners who bring complementary skills to the table can elevate your business and help you overcome challenges faster. Why struggle alone when you can tap into shared knowledge? 💡 🔲 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐧𝐞𝐰 𝐦𝐚𝐫𝐤𝐞𝐭𝐬: Partnerships can open doors you never thought possible. In MedTech, a single partnership can bring you into new geographical markets or connect you with healthcare providers who would have been difficult to reach on your own. 🌍 🔲 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: The best innovations come when ideas collide. Strategic partnerships allow for a cross-pollination of ideas, leading to solutions you might not have developed on your own. 🚀 🔲 𝐑𝐢𝐬𝐤 𝐦𝐢𝐭𝐢𝐠𝐚𝐭𝐢𝐨𝐧: Sharing resources and expertise also means sharing the risks. In uncertain markets, partnering can provide stability and offer more room to experiment and innovate. 🔐 ✅ The truth is, no business thrives in isolation. Whether you're in MedTech or any other industry, strategic partnerships can accelerate your growth, increase your market share, and unlock new opportunities. Are you leveraging the power of partnerships in your strategy? Let’s talk about how collaboration can take your business to the next level! 👇 #MedTech #StrategicPartnerships #BusinessGrowth #Innovation #Collaboration

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Reviews are a huge part of the patient journey. It impacts how they choose care. Learn how implementing a reputation management strategy can improve the digital patient experience.

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Keeping your content organized and compliant shouldn’t be a headache. That’s why we’re big fans of Kontent.ai's Mission Control 🚀 This feature-packed tool is a game-changer for healthcare marketers who need to streamline workflows and keep everyone on the same page. Here’s what Mission Control delivers: 📊 Streamlined workflows: Manage assignments, approvals, and updates – all in one place. 🤝 Effortless collaboration: Real-time tools make it easy for teams to create content together. 🎛 Complete control: Stay compliant and secure with visibility into every step of your content’s journey. When healthcare marketing demands precision and collaboration, it helps to have the right partner. Check out Mission Control to see how it can elevate your content strategy: https://hubs.la/Q02Vw1cw0 #PartnershipSpotlight #Kontent.Ai #HealthTech

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Patients as the owners of their care journeys. Pipe dream? Not anymore. "Patient-centered communications represents a fundamental shift in how healthcare providers connect with those they serve. At its core, it’s about making every patient feel as though they are at the center of their own care journey, and that they are known and understood by their care team". Get the latest in patient-centered communications from the experts CipherHealth in Healthcare IT News https://lnkd.in/epWm_6WH

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The 4 Essentials to Creating Valuable Healthcare Content Creating impactful content isn’t just about sharing information—it’s about answering your audience’s questions, building trust, and positioning your brand as a leader. Curious about how to do this effectively? Check out our guide, “The 4 Essentials to Creating Valuable Healthcare Content,” to learn how answering questions, simplifying the search, and building trust can transform your content strategy. Read the full guide here: https://buff.ly/41jm5zU #ContentStrategy #ABMarketing #HealthcareMarketing #ContentTips

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𝗜𝘀 𝗬𝗼𝘂𝗿 𝗠𝗲𝗱𝗶𝗰𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗕𝘂𝗱𝗴𝗲𝘁 𝗼𝗻 𝗣𝗼𝗶𝗻𝘁? 💸 Curious about the right budget for your medical marketing? 🤔 Discover key insights that could transform your practice’s growth strategy! Don’t let guesswork guide your investment—learn from experts how to maximize your ROI and build a thriving healthcare brand. Click the link below to read the full article and take control of your marketing success today! 🚀 https://lnkd.in/eyifxqeB 👉 Contact us for personalized marketing solutions tailored to your practice. 𝘼𝙡𝙬𝙖𝙮𝙨 𝘾𝙤𝙣𝙣𝙚𝙘𝙩𝙚𝙙 𝙩𝙤 𝙃𝙚𝙡𝙥 𝙬𝙞𝙩𝙝 𝙈𝙚𝙙𝙞𝙘𝙖𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖 𝙊𝙪𝙩 𝙍𝙚𝙖𝙘𝙝 𝙩𝙤 𝙉𝙚𝙬 𝙋𝙖𝙩𝙞𝙚𝙣𝙩𝙨! #MedicalMarketing #HealthcareGrowth #PracticeManagement #DoctorMarketing #SocialMediaManagement #SocialMediaMarketing #SocialMediaAnalytics #doctorssocialmedia #medicalmarketing #socialmediaoutreach #customwebsitedesigns #doctorsonline #doctorsonsocialmedia #practicegrowthadvice #MedicalLeads #DigitalMarketing #InternetMarketingForDoctors #MedicalNewsletters #GoogleAds #SEO #SMSDRS

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#patientengagement empowers individuals with the means to find, access, use, and apply relevant information and resources for better, more informed #healthcare decisions. More than 66% of patients would like to share both routine and major decisions with their clinician but sadly, this happens less than half the time. 🎈Why? 🔹️lack of #awareness 🔹️inadequate clinician support and #communication 🔹️inadequate #digitalhealthliteracy 🔹️poorly designed #healthcommunication collaterals 🔹️non-inclusive patient support aids 🔹️lack of accessibility to #health resources 🔹️poor #healthcaremarketing strategies 🎈Key Barriers: 🔹️time-consuming 🔹️expensive 🔹️perceived legitimacy 🔹️capacity ability 🔹️physician burnout 🔹️lack of clinician training 🎈Impact: 🔹️uninformed healthcare decisions 🔹️poor adherence 🔹️patient distrust 🔹️poor patient outcomes Solution: 💡Communicate your message clearly 💡Use simpler language 💡enhance #patientegagement with effective #contentmarketing 💡Be inclusive and mindful of cultural sensitivities 💡Advocate for change at individual, organizational, and community levels 💡Develop user intuitive designs 💡Increase accessibility with omnichannel communication 💡utilize digital #patientengagement tools with clinician collaboration 💡personalize #patienteducation material 🪁Result? Better outcomes for patients, providers, and organizations.

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⚠️ ⚠️ Healthcare marketing leaders...are you spending hours every week reviewing the work of writers and agencies that don't get healthcare? ⚠️ ⚠️ Consider a custom industry playbook for your content creation, sales, and agency partners

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Get a headstart on your 2025 goals. Now’s the time to plan your brand and digital marketing strategies. Get on the right path with TCW.

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The Beginner’s Guide to Defining Buyer Personas Identifying your target audience is crucial for any successful marketing strategy. Our latest post, "The Beginner’s Guide to Defining Buyer Personas," breaks down the steps to create detailed buyer personas that reflect your ideal customers. By understanding their needs, motivations, and pain points, you can tailor your messaging and enhance engagement. This guide includes practical tips on research methods and template examples that make it easier than ever to start shaping effective marketing strategies. Dive in and refine how you connect with potential customers! #BuyerPersonas #MarketingStrategy #TargetAudience #CustomerInsights #MarketResearch #BusinessGrowth #DigitalMarketing #ContentCreation #BrandDevelopment #EntrepreneurTips #SalesStrategies #AudienceEngagement #UserExperience #MarketingTips https://lnkd.in/gU4q8fZC

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