??The Clearest Answer to the Question of What is the Right Content Length for SEO!

In this period when SEO is king in the digital world, one of the most frequently asked questions for content producers, webmasters and SEO experts has been the question “How long should I produce content?”. While some of us try to write articles of thousands of words, thinking that longer content will provide more information, some of us have tried to get ahead of our competitors with short, concise and to the point content. So which is more effective?

John Mueller, Google’s Search Advocate, gave a bold and thought-provoking answer to this question on LinkedIn: “There is no universal content length. Google doesn’t look at content length, it looks at the unique value you provide!” This statement resonated in the SEO world! Because content producers, who have been trying to understand the connection between content length and success for a long time, had to revise their strategies with this answer.

??Create Unique Value Instead of Content Length

Is content length really that irrelevant? According to John Mueller, yes. Instead of questioning the length of your content, you should question how valuable it is. Long content is just a pile of words if it doesn’t contribute or provide the information the user is looking for. On the other hand, short but concise content can be more successful if it satisfies the user, provides clear information and offers quick answers to questions.

??The Key to SEO Success: User-Centered Content

One of the biggest mistakes in SEO strategies can be writing content just for Google. Because Google’s main goal is to provide users with the best and most accurate content. So, instead of writing for Google, you should write for your users. You should understand what your users need and produce content that answers their questions and provides solutions to their needs.

??Advice for SEO Experts and Webmasters

Focusing only on content length is not enough to succeed in the SEO world. Here are the points to consider for SEO experts and webmasters in line with John Mueller’s recommendations:

?? Clearly define the purpose of your content. Focus on solving the user’s problem, not length. If the user is satisfied with 500 words, providing 1000 words of useless content is just a waste of time.

?? Keywords are one of the cornerstones of SEO, but basing your entire strategy on keywords can reduce the quality of your content. Think of keywords as a tool that will best deliver the information the user is looking for, without compromising on content quality.

?? It’s time to realize that SEO is not just about producing content for Google. In the early 2000s, these methods may have worked, but in 2024, Google values user-centered content. Content that the user is satisfied with, gets information and finds answers to their questions will always be one step ahead.

?? As John Mueller emphasizes, content length doesn’t matter. What matters is the value your content provides. Instead of content that is prepared to fill the page, produce content where every word is meaningful and useful.

Do you need professional help to take your SEO strategies one step further and create user-friendly, value-creating content? As Markethinkers , we are here to strengthen your content strategies in the digital world! ?? Contact our expert team now to take you and your brand to the next level! ??