Mindset: Rethink Again

A lot of response with the last issue on the topic of being able to have a rethink. The ability to rethink a problem and/or situation resonated with many when it comes to its value and importance.

One interesting perspective surfaced when it came to differences of opinions with the outcome of an initial rethink. It is okay to rethink again. The value to both individual and team success will still resonate from thinking differently while learning along the way and getting to consensus.

Think again and having a rethink are different and each have their own meanings. Having a rethink does not mean that a person is wrong. Rethink again is to reconsider and/or think about it again.

This quote from?Marc Almond?resonated with me when I came across it a few years ago. Given the past few years and changes that continue ahead of us, we all continue to be in situations where our perspectives and how we view them are giving us the opportunity to rethink things again.

Rethink again involves being true to yourself, strong in your choices and open with your views. It might come across as being against the status quo. It happens all around us but changing our minds can still be very difficult.

A simple test to recognize if rethinking again is in motion- common phrases such as, "we've still never done it that way before" or "that still won't work here" or "you're still moving faster than where we're currently at." Still stay the course for it matters.

From a sales perspective, rethink again occurs when being present in the moment leads to new ways of tackling a problem(s) or solution(s). A few steps and an example where a rethink again happens are below.

1. Act like a researcher: Separate the emotion from the data and use the sources of information in different ways than originally thought.
2. Embrace creativity:?Push even more through negative thoughts and rather embrace "what if" to "what is" scenarios about the situation(s) and/or problem(s) at hand.
3. Keep an open mind:?Keep the door open to new ideas and recognize if the natural instinct for something new is to still slam the door shut.
4. Seek out and emphasize deeper with contradictory viewpoints:?Mind data through evidence that contradicts your beliefs and try to understand opposite viewpoints.
5. Practice brainwriting instead of brainstorming:?Adam Grant ?has this concept of rethinking human connection especially in remote and hybrid work when it comes to brainstorming. Grant says that the practice of brainwriting is more production where the team is given a prompt in advance of a meeting and individuals generate ideas independently prior to it. Rethink again can occur from usage of this technique, individual preparedness in advance and maximizing time to fully understand as a team.

Local family-owned furniture store-

1. Act like a researcher- New generation of leadership notices buying habit changes from traditional clientele through review of its data. Leadership rethinks again how they can utilize their marketing to take advantage of buying habit changes across platforms.
2. Embrace creativity- Instead of staying the course with what's worked for decades, the "what if " to "what is" approach of targeting current clientele differently is explored including new targets. New targets that are not buying differently but are in reality buying differently.
3. Keep an open mind- Generational support from families through word of mouth has always worked just fine. The approach of building upon what's worked to grow share into new avenues can work as well. Rethink again word of mouth to leverage it by tracking store visits, phone calls, TV spots aired, digital ads triggered, videos played and website analytics on how utilized.
4. Seek out contradictory evidence- Reading books about the globalization of America's furniture business and the impact on local and regionally family-owned furniture stores. Lessons learned and what lessons can be gained. Local success stories that have seen their retail business transformed and rethink again on the best practices to help pivot towards successful change.
5. Practice brainwriting instead of brainstorming- Team members generate ideas on how to gain market share and growth prior to a meeting. New concepts such as local media marketing solutions across multiple distribution platforms including on-air, online and mobile are identified especially when it comes to television and digital. Rethink again how platforms are used by customer base as well as new targets and the overall marketing message across platforms to leverage that user data.

Company rethink again statement:?The local family-owned furniture store is losing market share compared to larger furniture chains domestically and internationally given the sped up impact of globalization. Because the local family furniture store has relied on past success metrics alone, it has not seized growth among its customer base nor targeted new customers. The opportunities exist to try new avenues to expand the business and gain market share. Rethink again new avenues that can be expedited by leveraging company customer and market data.

I hope that question and the topic was helpful. It tackles both the concept to rethink again and ways to expand upon an initial rethink.

Thanks again for joining the newsletter and will continue to respond to the group. Please feel free to share with anyone who can benefit from the discussion and lessons learned.

Questions can be added?here .

DP