Contentserv was recognized in Forrester's PIM Wave as a Strong Performer

Dive into this month's #PIMfluencer extended edition to explore Contentserv's recognition as a Strong Performer in Forrester 's PIM Wave. Gain insights into the three main drivers for PIM implementation, discover emerging features, and learn how Contentserv, powered by AI, influences top-line growth for enterprises.

A strong performer

Named a Strong Performer in The Forrester Wave?: Product Information Management, Q4 2023, Contentserv obtained the highest possible score in the “roadmap” and “adoption”?being cited that Contentserv “focuses on transitioning PIM from a back-end support data system to a top-line revenue driver and catalyst in enterprises.”?

Contentserv’s “comprehensive roadmap incorporates foundational elements for the DPP (Digital Product Passport)” and the “integration of a larger assortment of channel endpoints and DSA (Digital Shelf Analytics) capabilities through the inclusion of Shoppingfeed's capabilities,” wrote the Forrester report.?

Investments in PIM solutions are increasing globally?

The?global PIM market is projected to grow from $3.01 billion in 2022 to $12.91 billion by 2029 , at a CAGR of 23.1%. PIM systems are rapidly becoming essential in helping companies navigate the complexities of product data management.?

3 main drivers for PIM implementation?

• Elevated demand for task automation: Through features like unlimited data feeds, bulk updates, automated workflows, and centralized collaboration, PIM reduces manual tasks associated with product data management. ?
• Consumer preference for online shopping: 56% of shoppers value product information ?now more than ever. PIM is the key to ensuring?that buyers can easily navigate through product catalogs, apply filters, and access detailed information.
• Requirement for product data centralization: With?47% of marketers struggling with inaccessible and siloed data , centralizing product information has become crucial. PIM can help you reduce data silos by promoting data sharing internally and across company boundaries. ?

What new features in PIM software will be considered as the new normal?

• Digital Product Passport (DPP) support: Comply with DPP regulations using PIM. Implement robust data management workflows with features like data governance, version control, and integration capabilities.? ?
• AI capabilities By embedding AI capabilities into PIM, you can take personalization to the next level with highly targeted marketing campaigns and product recommendations.?
• Full process analysis: By incorporating advanced analytics and process mining capabilities, PIM systems can provide in-depth insights into the entire product journey.?

Contentserv is already prepared for the future?

Contentserv is?leading the way in incorporating AI capabilities into its PIM platform. The Forrester report notes that Contentserv “shined in our evaluation with AI support during onboarding of product data, support for enterprises with multiple brands through a federated data model hierarchy, and above-par product information translation capabilities.”?

Find out more about the evolving landscape of Product Information Management (PIM), the transformative power of AI integration, and the strategic roadmap that positions Contentserv as a Strong Performer in our blog ?????