Uniquely, differently effective!

Comfort is a strangely dichotomous word. In a situation of distress or pain, comfort can bring relief. Whereas in an existing state of comfort, being too comfortable can lead to stagnation, lack of growth or even cause potential harm.

Darwin’s theory says enough about the importance of evolution – those who grew, changed and adjusted continued to exist. Those that got too comfortable with what they are only made it to the interesting ( sometimes boring ) reads .

But like our childhood, every story that begins with Once upon a time…doesn’t always end with a happily ever after. What is that happily ever after? And, what about the incidents in the journey?

In the professional world, the stories of evolution or the fairy tales take the form of business journeys. The ones that identify the need to evolve and adapt learn to grow and survive. The ones that get too comfortable to notice the challenges and harms often cease to exist.?And if isn’t an offense to take names, then Blockbuster, Kodak, American Apparel, BlackBerry, Circuit City, and many others stand to prove the facts – They either got too comfortable, or failed to see the challenge of competition, or the random new innovations that came in and changed the game forever.

But more often than ever, the biggest challenge businesses face is let others know that Hey! We exist! Many a times, we need the products and services offered by some business somewhere in the world, but because of the lack of visibility and knowledge, we don’t even have an idea that they exist and are offering something that we need or prefer to have than something else.

In the last year, many businesses, mostly local and small scale faced the challenge of sustainment because they only existed as local businesses welcoming footfalls within a given territory. When everything suddenly went virtual almost overnight, their existence evaporated. The few businesses that made quick changes to put up their products on an ecommerce platform, now faced the challenge of competing with other big fish in the sea, where their existence got over shadowed.

Big businesses make a different mistake. Most often they fail to see competition, and otherwise they think that the same old principles that worked before would work now. Sometimes the paradigm shift is so subtle and simple, that it is overlooked.?Heard the story of that machine that won’t work and the experts couldn’t identify the fault because they were looking at everything complex and big. The fault was in a simple little thing that was so critical and simple, that everyone overlooked – except the one man who was literally a nobody, came out of nowhere and knew exactly where to look.

To play in the swimming pool and swim in the ocean are different things. Just because it’s Swimming don’t make the mistake to think it’s all the same.

Welcome to the moment of truth - when you realize that there are many others in the world doing the same thing. Then why should the consumer choose you over others? Now, here’s where the fun starts. ??Every business wants to create a sense of familiarity with the consumer that builds trust – yet wants to be different, so it stirs interest as well as make them stand out from the competition. ?

How do you do things differently yet establish trust and desirability because the sense of comfort it brings – yet adaptive to the circumstances to help your business sustain and grow and even outshine competition?

At Neuworldz, I love my work, because I could help people and businesses rediscover their charm that make their presence known and attract more business. What did we do differently?

·?????Seeing is believing- Highlighting your business USPs. with unique articles, insightful interviews and attractive visuals.

·????????Step out of the box – no more typical advertising practices. We do things differently -We don’t care if you take the horse to the water. We get the horse thirsty!?

·????????Keeping it simple and effective– ?So, we make you the “water”. ?We highlight brand features that generate interests and attracts business.

·????????All that glitters is not gold – Everything costly is not always the best. We ensure you get effective solutions to your business promotions and branding, and that needn’t be so expensive. We know our work, so we can save you the unnecessary frills. Your budget, our solution!

·????????Engaging networks – The spirit of UBUNTU. We grow together. – the simple way of driving sustainable solutions by linking your brand and business with the right network.

·????????The emotional connect-?Our work brings success because it makes others feel good. Even though business is a logical deal, we are still humans with feelings - We keep that in mind when we share your brand story with the world.

Want to find out how your business can benefit with us, write to us, we’ll be happy to connect.

Neuworldz.com -?Unique branding, differently comfortable!?