“I worked under Donna for 3 years at GMR. She is a strategic leader who is easy to work with, responsive, and approachable. Donna has a remarkable ability to inspire and motivate her team to achieve their full potential. Her communication and marketing expertise is the driving force in AMR's success. Donna is a credit to her profession.”
关于
- Communicator, Strategic Thinker and Team-Builder
- Crisis Communication Expert
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- Crisis Communication Expert
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工作经历和教育背景
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University of Maryland Global Campus
志愿者经历
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Trends Watch Committee Member
IABC
- 至今 4 年 10 个月
Research and publish articles communication trends, working with incredible communication professionals around the world.
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Program Advisory Committee
IABC
- 至今 3 年 10 个月
Work with global communicators to develop the program for IABC’s international conference
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出版作品
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How To Build A Strong Crisis Communications Culture
Forbes
查看作品In this article, I focus on searching for the next crisis by focusing on two key ways we can prepare. By organizing our teams and monitoring to look for crises in the making, we can prepare and ensure our response plans are that much more effective for the organizations we support. Ultimately, this helps mitigate the effects crises have on our own often-small and stretched communications teams.
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Risk Mitigation or Value Creation? Trends in Reputation Management
International Association of Business Communicators
Is reputation management a function of risk mitigation or a firm’s best opportunity to create measurable value? Both are essential, but the pendulum appears to be swinging to the latter — a valuable asset. This paper explores some trends in reputation management, and the opportunities for communications professionals to participate in this burgeoning space.
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We Wrote This…or Did We?
IABC Catalyst
查看作品An Examination of AI and External Communications
Earlier this year, the IABC Trends Watch Task Force explored in a trend report how communicators can benefit from using artificial intelligence (AI) and the Internet of Behaviors (IoB). As we further discussed the risks, rewards and ways to use AI in communications, we realized a deeper dive was needed. There are many risks, particularly with respect to a company’s transparency and honesty, but many may not be as familiar with the rewards…An Examination of AI and External Communications
Earlier this year, the IABC Trends Watch Task Force explored in a trend report how communicators can benefit from using artificial intelligence (AI) and the Internet of Behaviors (IoB). As we further discussed the risks, rewards and ways to use AI in communications, we realized a deeper dive was needed. There are many risks, particularly with respect to a company’s transparency and honesty, but many may not be as familiar with the rewards and ways to use AI to our advantage. We want to cover those here. -
Communicators as the Ultimate Integrators of the Human Experience
IABC Catalyst
查看作品The IABC Trends Watch Task Force identified and researched six key trends shaping communication in 2021 and beyond. This article presents research about how communicators are the drivers who integrate the human experience into a business or community mission, initiative or day-to-day operations.
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